My background? I'm the guy with the answers. The guy with the truth. The guy with the awards lining my walls. What about you?
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104.9 Lake FM WTNQ hires local staff.
- Thread starter RMarino
- Start date
You can't feed families without ratings. That's a fact. For someone who is so powerful, and a "veteran" you should know that.
No, it's not. And I can list thousands of stations that are in unrated markets that are successful, as well as many, many unrated stations in rated markets that make a nice profit by focusing on a subset of the market.
I don't know that because I have seen over and over cases of very profitable unrated stations.
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By the statements you have made, I'd be prone to believing that you are an outsider looking in.
My parents taught me not to trust anyone who says, "Trust me!"
I think this interesting piece of information got lost amongst the arguing. I can't believe they are giving up on Jump as I thought it was one of their better sounding formats here. What could WTLT refer to? It can't be "The Light" since we already have one of those.
M
mrkymrk67
Guest
The call sign change was effective September 1st.
So you say, wheres the proof?
Let's just call you what you are: a troll.
It will be interesting to see how long the admins put up with you.
Several newer people have tried to engage on this forum only to be roughed up by insecure louts who haven't quite mastered the art of discourse.
There is a point when trolling becomes cancerous to the health of the board. Let's see if the favored hands-off approach works here.
If I were Ricki, though, I'd wonder whether posting here is worth the trouble.
We are very aware of this series of posts.
I have to agree. Anybody in radio for any length of time realizes there are as many ways and formulas to make a station work as there are stations. I learned long ago to watch and learn. Yes some make huge mistakes but almost always the game plan is well thought out with several plans to create the needed revenue because the owner's dollars are at stake. Our 'expert' has yet to share anything. I have my opinion but I'm going to watch and learn at this point.
I looked at his posts on this site.. all 33 of them, all about eastern tennessee related stuff, and id wager 75 plus percent very negatively speaking about ricky's group of stations.
Ban me? That's perfect. It doesn't take the truth away from my words. The stations are poorly programmed, no promotion, and, very few actual cash advertisers.
Show of hands. How many of you are currently employed or have an economic investment in the Knoxville radio market? I don't think a single person posting in this forum are actively employed in the Knoxville market, or have ever worked in the market as more than weekend or part time staff. True? Absolutely.
Show of hands. How many of you are currently employed or have an economic investment in the Knoxville radio market? I don't think a single person posting in this forum are actively employed in the Knoxville market, or have ever worked in the market as more than weekend or part time staff. True? Absolutely.
Ok, go. Name them. I'll wait. They do not exist in the commercial space.
Do you? What exactly is your experience in radio, besides empty bloviating here?
We'll wait.
You still have no credentials to back up your statements. If you were anyone with any real radio knowledge you'd be talking about why you believe what you post. So far you offer nothing. Ban you? Perfect! I agree. You offer nothing worth retaining at this point.
As for me, 43 years in the business including 26 at a Top 5 market station with zero ratings that turned about 40-45% profit in all but about 6 of those years. I currently work an unrated AM with FM translator that is doing quite well. You'd be hard pressed to find someone in the county that doesn't know us and we border a top 5 market. I'm not an owner but I affect the income on a daily basis. And yes, without great programming, good people and a focused sales staff that would not be the case. No ratings, big results is what we produce.
As for me, 43 years in the business including 26 at a Top 5 market station with zero ratings that turned about 40-45% profit in all but about 6 of those years. I currently work an unrated AM with FM translator that is doing quite well. You'd be hard pressed to find someone in the county that doesn't know us and we border a top 5 market. I'm not an owner but I affect the income on a daily basis. And yes, without great programming, good people and a focused sales staff that would not be the case. No ratings, big results is what we produce.
I could start with at least 20 profitable stations in the LA market alone that don't show in the ratings or which have very low ratings (less than 0.5) but are nicely profitable. Start with KWKW, KFWB, KTNQ, KMPC, KAHZ, KALI, KALI-FM, KAZN, KBRT, KFOX, KFSH, KGBB, KAVL, KGBN, KIRN, KKLA, KLAA, KLTX, KMPC, KMRB, KOSS, KTMZ, KUTY, KYPA.
That is more than one third of all the stations licensed to the MSA. So there is definitely a place in large markets for niche formats or stations that only cover a small part of the market; in this cases covering only the San Gabriel Valley, Orange Country, the High Desert area or the San Fernando Valley.
Then start going across the nation to unrated markets like Lake City, FL or Ludington, MI, or Moberly, MO, or Lamesa, TX or Prescott, AZ, or Arecibo, PR and you will find thousands of unrated but profitable stations.
For quite a few years I was a VP at Mooney Broadcasting and we'd meet multiple times a year at the home base at WKGN in Knoxville where the managers would exchange ideas, suggestions, do budgets and the like for the group that included Pensacola, Nashville, Knoxville, San Juan and, later, Birmingham.
And Knoxville is not significantly different from any market in its general size range. A person with experience in Des Moines or Columbus, GA, or Pensacola or Texarcana or Pueblo or Reno or.... can easily see the economics and opportunities in your market.
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I don't know about Moberly today, but KWIX and KRES were sales powerhouses back in the day. EVERYTHING was sponsored including the soil temperature. They had a bunch of people working a phone room and held seminars teaching other stations how to do telephone sales.
Even on East Tennessee, Mix 105.5 in Sevier County seems to have a full log
Bullshit.... i worked for several
KLMI 106.1 Laramie, WY been owned by one guy, for 10 years as of this winter. No one elses money, hes owned no other businesss.. done so well they just moved from rented to owned office space. Laramie is part of the cheyenne market, but the station doesnt cover the entire market and doesnt pay for ratings. Almost every single advertiser is local or regional
WDDH 97.5/WKBI 93.9/WKBI 1400 Saint Marys, PA doesnt pay for ratings, despite being in the Olean Radio market for WDDH... some regional and national buys for WDDH, but WKBI AM/FM and WDDH largely survive on local results driven local relationship driven sales.
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