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105.3 The Mix (WJSJ Fernandina Beach/Jacksonville, FL)

Today, I noticed that 105.3 has discontinued its Christmas Music stunt and is now Classic Hits-formatted "105.3 The Mix". I want to know your thoughts concerning the new station.
 
Here's a couple tag lines that I heard on my way into work:

105.3 The Mix - Jacksonville's Throwback Station
105.3 The Mix - Going Old School for You.

Look likes all of songs are going to be mid 70's to mid 90's. I heard Average White Band, Billy Ocean, Lionel Richie, INXS, Joe Cocker & Sugar Ray on the way in.
 
From what I have heard, 105.3 The Mix is NOT a classic hits station in response to this string's originator. This format is Adult Hits with the focus on 80's and 90's pop hits with some rhythmic and even AC leans. At times it sounds like the old Point but there is more variety. Sometimes it sounds a little rhythmic AC and then sometimes they play true classic hits. Probably way too early to get critical. They offer an occasional 70's song similar to the way many true classic hits stations today cover the 60's but in no way is this a true classic hits format. Sadly, that void still exists in Jacksonville.

On some positive notes, 105.3 The Mix is already streaming and will be available on other platforms. That has to help with signal issues. I can hear the station in my car but not inside my home. Other than that, the question remains if the station is truly different than anything else to attract listeners.

The tag lines offer a bit of confusion, at least to me. Old School is usually the stuff of Urban AC. I've heard Throwback used on some Hot AC's when they run a special gold feature. At any rate, I'll check the board for station progress but I doubt I'll listen much. I also doubt this will be a threat to anyone in the market especially given the revolving format door of this frequency.
 
I like the music mix. The processing could stand some improvement as the levels are all over the board.

Who owns this and where is the studio?
 
bclark71. said:
I like the music mix. The processing could stand some improvement as the levels are all over the board.

Who owns this and where is the studio?

WJSJ is licensed to Scott Savage, Receiver, taking possession from the former Tama Broadcasting.
 
Tibbs2 said:
Mark, what happened to/with Tama? Seems like FL is leading the nation in FM signal demises...

Tama went bankrupt several years ago. WTMP in Tampa was tied up in the situation as well.

Those Jax stations on 105.3-.5-.7 are a really difficult proposition. How those got built in the first place is beyond me.
 
Have tried to listen to the stream. I get a popup player, but no sound. Has someone found another link . Thanks
 
Parttimer said:
Those Jax stations on 105.3-.5-.7 are a really difficult proposition. How those got built in the first place is beyond me.

All three stations met minimal spacing requirements so the FCC approved the channel assignments. WYRE Saint Augustine is the first channel assignment, having originally gone on the air in 1982 as WSOS, and was a part of the pre Docket 80-90 FM table of allotments. It is also the furthest away from Jacksonville and cannot move any closer since 105.5 C3 is a first adjacent channel to 105.7 C3 Baldwin and 105.3 A Fernandina Beach. However, the latter two stations are post Docket 80-90 channel assignments (operating on previously reserved class B-C channels) and are second adjacent apart respective to each other so the minimal spacing requirement for these two station respective to each other is much shorter than the minimal spacing to WYRE.

The former, and now defunct, Tama Broadcasting overpaid for all three stations and acquired them to create two Jacksonville signals. The former WHJX 105.7 Baldwin was operating as a single station programming urban/hip hop while 105.5 Saint Augustine and 105.3 Fernandina Beach were a simulcast operation playing smooth jazz.
 
jmtillery said:
Parttimer said:
Those Jax stations on 105.3-.5-.7 are a really difficult proposition. How those got built in the first place is beyond me.

All three stations met minimal spacing requirements so the FCC approved the channel assignments. WYRE Saint Augustine is the first channel assignment, having originally gone on the air in 1982 as WSOS, and was a part of the pre Docket 80-90 FM table of allotments. It is also the furthest away from Jacksonville and cannot move any closer since 105.5 C3 is a first adjacent channel to 105.7 C3 Baldwin and 105.3 A Fernandina Beach. However, the latter two stations are post Docket 80-90 channel assignments (operating on previously reserved class B-C channels) and are second adjacent apart respective to each other so the minimal spacing requirement for these two station respective to each other is much shorter than the minimal spacing to WYRE.

The former, and now defunct, Tama Broadcasting overpaid for all three stations and acquired them to create two Jacksonville signals. The former WHJX 105.7 Baldwin was operating as a single station programming urban/hip hop while 105.5 Saint Augustine and 105.3 Fernandina Beach were a simulcast operation playing smooth jazz.

I guess the better question is why anyone thought it was a good idea....
 
Parttimer said:
jmtillery said:
Parttimer said:
Those Jax stations on 105.3-.5-.7 are a really difficult proposition. How those got built in the first place is beyond me.

All three stations met minimal spacing requirements so the FCC approved the channel assignments. WYRE Saint Augustine is the first channel assignment, having originally gone on the air in 1982 as WSOS, and was a part of the pre Docket 80-90 FM table of allotments. It is also the furthest away from Jacksonville and cannot move any closer since 105.5 C3 is a first adjacent channel to 105.7 C3 Baldwin and 105.3 A Fernandina Beach. However, the latter two stations are post Docket 80-90 channel assignments (operating on previously reserved class B-C channels) and are second adjacent apart respective to each other so the minimal spacing requirement for these two station respective to each other is much shorter than the minimal spacing to WYRE.

The former, and now defunct, Tama Broadcasting overpaid for all three stations and acquired them to create two Jacksonville signals. The former WHJX 105.7 Baldwin was operating as a single station programming urban/hip hop while 105.5 Saint Augustine and 105.3 Fernandina Beach were a simulcast operation playing smooth jazz.

I guess the better question is why anyone thought it was a good idea....

WHJX 105.7 was a "first service" for Baldwin while WJSJ 105.3 was a "first FM service" for Fernandina Beach which the FCC considered to be in the pubic interest. The petitioners wanted a "Jacksonville" radio station, so they used the "first service" argument in getting the allotments approved. And considering no full class C, C0 or C1 will fit in the area on 105.3, 105.5 or 105.7, even if only one survived, they did the next best thing by allotting two smaller class FMs. I believe in the case of WJSJ Fernandina Beach, that one may have been a Docket 80-90 drop-in although the previous AM 1570 owner may have petitioned that one as an FM sister station for the AM. The Baldwin assignment was added after Fernandina Beach.
 
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