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105.7 The Groove gets Bigger, Better & Louder Labor Day Weekend
105.3 is a stronger signal, but according to Radio-Locator, their main contour ends at Sandy Springs - they boom in to the Alabama border and the SW part of the market, but not to the north or northeast/east. I'm not extremely familiar with the signals' strength in areas, and R-L could be wrong, but it appears 105.7 is actually better, as it covers the market better, overall.jabba17 said:
I don't understand why they would blow up 94.9 over 96.1. 12+, 94.9 is outperforming 96.1 by a point. And by the looks of things CC doesn't seem ready to give up on The Bull yet.
RadioFreak69 said:
And on here! This is where I first found out about it. Finally, Atlanta radio is getting somewhat exciting.
With 105.3 you give up the northeastern and eastern suburbs (Gwinnett and points north and east). With 105.7 you give up the entire southside and, depending on who you talk to, a large portion of intown.carolinaradio said:
I personally have never had a problem picking up 105.7 north of I-20, including intown, and I can easily pick up 105.7 all the way to Conyers. Hence, IMO while 105.7 has less geography, the geography they have is more valuable.
In my listening experience 105.7 has Gwinnett and 105.3 has Henry, South Fulton, Clayton, and Fayette. 105.3 is not very listenable in Gwinnett, and on the other side of the ridge it's next to impossible.
About flipping 94.9 vs. 96.1, 96.1 has no real direct competition while 94.9 is competing head-on with a top 5 heritage station (and a lot of rimshots, some high-powered, one of which is about to move in). Ratings might be better, and so might be billings, but what are they spending on promotion to get that?
R
RadioFreak69
Guest
One thing noone has mentioned is maybe this might be just a 105.7 signal upgrade rather than a frequency move. ???
This is what I say happens. WGST moves in on 105.3, Groove adds 96.7 FM, ending Country Legends, Viva moves to 96.1, and Bull stays around. The Project fails.
Interesting comparisons about the 105.3 and 105.7 signals, jabba17. I didn't know all of that. thanks.
I wonder how a 105.7/96.7 simul would work, since 96 is a SE station.
If they were upgrading the signal, they would have filed with the FCC long ago.
I don't think they would put Viva on 96.1...Viva isn't even in existance anymore. Do you mean El Patron? That doesn't seem likely...
I wonder how a 105.7/96.7 simul would work, since 96 is a SE station.
If they were upgrading the signal, they would have filed with the FCC long ago.
I don't think they would put Viva on 96.1...Viva isn't even in existance anymore. Do you mean El Patron? That doesn't seem likely...
I'd like to see how they could do that...WWVA-FM is pretty hemmed in. Don't forget you have nearby second-adjacents in WNGC (106.1) and WBZY (105.3).RadioFreak69 said:
Plus, I haven't seen any FCC construction permits for 105.7. That's not something you can just pull off over a long weekend.
I agree, Patron to a 100k, intown, class C-something isn't going to happen.carolinaradio said:
CC has simuled stations (Viva) on 105.7 and 96.7 before. They mesh well, but CC has had a habit of wanting to use 96.7 as a "minor league" signal for new and fading formats, or at least put something different on it. It is where the Buzz (now Project) started and also where Peach/Lite went to die.
Since we're picking this all to death, here's a question. Has any cluster ever done a mass rearranging of multiple signals and formats in one shot? What was the result?
My guess (based on recent history) is that if Groove upgrades, 105.7 will either simul Groove for a while or pick up WGST (a simul in itself) right off the bat. CC will wait for Groove to get settled in before moving anything other than WGST to 105.7. CC will not plop a new format (or even an existing FM format like Patron) on 105.7 immediately.
If the master plan is WGST to 105.3, they will wait and move Patron first, but only after 105.7 simuls Groove for a while.
My guess (based on recent history) is that if Groove upgrades, 105.7 will either simul Groove for a while or pick up WGST (a simul in itself) right off the bat. CC will wait for Groove to get settled in before moving anything other than WGST to 105.7. CC will not plop a new format (or even an existing FM format like Patron) on 105.7 immediately.
If the master plan is WGST to 105.3, they will wait and move Patron first, but only after 105.7 simuls Groove for a while.
I have to agree with Tibbs. They won't flip 94.9 for the reasons stated above, and if they flipped 96.1, it would have to be for a mass format like CHR. I doubt they'll put WGST on an FM; it would be too little too late.
My guess is a simulcast of The Groove on 96.7 or possibly a swap with 105.3.
Of course, I could be wrong, but it would be the first time.
My guess is a simulcast of The Groove on 96.7 or possibly a swap with 105.3.
Of course, I could be wrong, but it would be the first time
.
R
RadioFreak69
Guest
If it is in fact one of those two, I hope The Groove stays on 105.7 and simulcasts on 96.7 so I'll still get clear reception here in East Cobb. 105.3 comes in with static.RoddyFreeman said:I have to agree with Tibbs. They won't flip 94.9 for the reasons stated above, and if they flipped 96.1, it would have to be for a mass format like CHR. I doubt they'll put WGST on an FM; it would be too little too late.
My guess is a simulcast of The Groove on 96.7 or possibly a swap with 105.3.
Of course, I could be wrong, but it would be the first time
qbot101 said:
That's strange because 105.3's transmitter is in Newnan. Its signal in East Point should be very strong.
Is there too much signal overlap for the Grove to take 105.3 too? The two together should cover most of the suburbs. Then they could call it Grove 105. Then put 105.3 stuff on 96.7.
R
RadioFreak69
Guest
105.7 just aired a "We Love The '90s Weekend" promo that starts tomorrow at noon. Still nothing about a simulcast or frequency move.
RadioFreak69 said:
So, does this mean they will "stunting" with all 90's music until something new is revealed next week?
Or would this be IT?! Y'know....If all this "bigger, louder"...(whatever), change turns out to be just an all 90's format....C'MON! That would suck, right?! ???
N
Nyte Ryder
Guest
All 90's would probably be more profitable for CC than the Rhythmic/CHR angle. But most likely the Groove you are hearing now is the same Groove you'll be hearing next week. I believe they feel they can take the majority of Beat listeners doing what they are doing and hold on to their upper demos with the 80's/90's music.
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