Sunnylands Broadcasting Classic Hits “Valley 106.5” 1270 KVGH/106.5 K293CL Thousand Palms/Palm Springs will debut its new for LGBTQ by LGBTQ format on Wednesday, December 26.
The change comes with operations of the station and sister Soft AC “CV 104.3” KHCV Mecca coming under the umbrellas of non-profit QChella Media Corporation. Led by President Elijah Hartman, the radio operations will be overseen by longtime broadcast executive Brad Fuhr. New KGAY call letters are pending.
The company’s description states, “We believe that LGBTQ+ lives are strengthened and affirmed when our stories are told, broadcast, and heard. As a new nonprofit corporation, we are working to support and foster the diverse voices of our LGBTQ+ community. As such, Qchella Media is directed and managed by LGBTQ+ members. We are privileged to produce and broadcast media to provide a voice to LGTBQ+ peoples, and to support the coalition of LGBTQ+ owned and friendly non-profits, businesses, professionals, and corporations — all working to promote the health, education, strength, and prosperity of our diverse community.”
