I found this Instagram on their official account where Joey McIntyre announces that they'll be switching to Christmas songs by Next Friday at 5 PM. So it's probably safe to open the 106.7 Lite FM Christmas style again
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106.7 Lite FM to switch to Christmas Song by next Friday at 5 PM
- Thread starter Michael0108
- Start date
MassMusicMan
Banned
You're right. Let's have another Goddamn thread about WABC instead of talking about the intrigue at the #1 rated station in the market.
Where’s the Christmas spirit? Not on Lite FM…yet
?????? You like WABC better than 106.7 Lite FM? That is an AM station..
MassMusicMan
Banned
Your sarcasm detector is malfunctioning. I thought "Goddamn" was an obvious clue.
I didn't realized that much people prefer WABC
MassMusicMan
Banned
They don't. Ratings should make that clear to you.
Seems fair then..
Yay 3 songs and then a 9 minute commercial break. Ill stick with holly on XM
MassMusicMan
Banned
What was the payoff for the nine-minute commercial break? Did they go commercial-free for an hour after that?
I see it all the time when people cite iHeart stopset lengths. Sometimes, it's for a reason, and sometimes, that reason is good.
The reason might have been good in 1990 when there weren't a bazillion other ways to hear the same music with fewer or no commercials.
Correct. They are commercial free for 3 hours every weekday morning, so I’m sure they need to place some of that inventory somewhere. They usually increase commercial breaks later in the afternoon in the 5 or 6:00 hours, I think. That said, their regular spot breaks are quite long, but I don’t think they are all 9 minutes.
Because those are the songs that kids from one to ninety two love, appreciate, and associate with the season. That’s why they dominate time and time again across the demos, like the playlist or not.
WLTW and KOST are, I believe, the only two stations in the iHeart portfolio that deviate from the standard iHeart Christmas music log. I’m sure they pour extra money into researching the music for their two largest markets.
KOST actually follows the iHeart schedule. WLTW has their own schedule.
I agree with all of the above when they mention repeated songs and long commercial breaks. It is not only with the holiday season, but throughout the year overall.
I have compared WLTW (106.7 LITE FM) with WEBE (WEBE 108) and it seems that WEBE has a much larger playlist and an extended variety of songs, including Christmas songs during the Holiday season. WEBE 108 also goes on a commercial break for like only 6 mins and they return to their music programming.
In addition, Whitney Houston's "Greatest Love of All" is a 5 min song and LITE FM has shortened it to 3 mins by cutting off the second repeated verse of the lyrics and jumping it to the outro. Donna Lewis' "I Love You Always Forever" also has cut off the intro of the lyrics "Feels like…" and starts from the "Those days…" part of the lyrics with the instrumental being more lively. WEBE doesn't do that, they play their songs entirely. LITE FM does that in order to shorten the music programming blocks and going so soon on long commercial breaks.
So it is NOT just the Christmas music playlist and commercials they need to improve on, it is also the regular music variety throughout the entire year. Hoping for a larger music variety and less commercial breaks by 2025, on 106.7 LITE FM.
I have compared WLTW (106.7 LITE FM) with WEBE (WEBE 108) and it seems that WEBE has a much larger playlist and an extended variety of songs, including Christmas songs during the Holiday season. WEBE 108 also goes on a commercial break for like only 6 mins and they return to their music programming.
In addition, Whitney Houston's "Greatest Love of All" is a 5 min song and LITE FM has shortened it to 3 mins by cutting off the second repeated verse of the lyrics and jumping it to the outro. Donna Lewis' "I Love You Always Forever" also has cut off the intro of the lyrics "Feels like…" and starts from the "Those days…" part of the lyrics with the instrumental being more lively. WEBE doesn't do that, they play their songs entirely. LITE FM does that in order to shorten the music programming blocks and going so soon on long commercial breaks.
So it is NOT just the Christmas music playlist and commercials they need to improve on, it is also the regular music variety throughout the entire year. Hoping for a larger music variety and less commercial breaks by 2025, on 106.7 LITE FM.
MassMusicMan
Banned
That's a proper single edit. They didn't do that themselves.
Interesting! I see that now. For years, I thought they, too, had their own logs. I wonder when that changed and if WLTW will also be using corporate logs this year.
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