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107.7 The End debuts “2 Minute Promise”
- Thread starter Blatherwatch
- Start date
Please be Adult Album Alternative...
..But thats unlikely considering that KNDD is owned by Entercom, which dumped "The Mountain" in favour of sticking to more conventional radio formats. Perhaps "The End" is not conventional enough for a company that has done well with mainstream stations such as KISW and KKWF. I get the feeling that someone in the Entercom chain of command is displeased with the numbers that KNDD posted in the last PPM (even though KNDD has been on a gradual incline). For a niche format like this, placing in the top 10 cannot be an expectation for every month.
I find it interesting that this announcement is public information to the listeners. Usually when any sort of change is made (that does not involve a new on-air personality), the change is made without any prior announcement.
One interesting thing that I also wanted to note, it looks like KJR-FM has given up on their classic rock lean already. If you care to check their playlist, I see mostly pop hits songs of the 1970's and 80's (Bread, Kim Karns, Firefall). Perhaps a direct KZOK challenger is not out of the realm of possibility if some sort of flip is eminent (but really, I know absolutely nothing).
..But thats unlikely considering that KNDD is owned by Entercom, which dumped "The Mountain" in favour of sticking to more conventional radio formats. Perhaps "The End" is not conventional enough for a company that has done well with mainstream stations such as KISW and KKWF. I get the feeling that someone in the Entercom chain of command is displeased with the numbers that KNDD posted in the last PPM (even though KNDD has been on a gradual incline). For a niche format like this, placing in the top 10 cannot be an expectation for every month.
I find it interesting that this announcement is public information to the listeners. Usually when any sort of change is made (that does not involve a new on-air personality), the change is made without any prior announcement.
One interesting thing that I also wanted to note, it looks like KJR-FM has given up on their classic rock lean already. If you care to check their playlist, I see mostly pop hits songs of the 1970's and 80's (Bread, Kim Karns, Firefall). Perhaps a direct KZOK challenger is not out of the realm of possibility if some sort of flip is eminent (but really, I know absolutely nothing).
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What are you talking about? I don't see any message.
Why would they blow up the entire KNDD website?
2 Minute Promise. Wasn't this done before?
U
Unregistered
Guest
And they will be filing a Real a World reunion with Phil Manning!
You're not going to like the sound of this...
he End KNDD-FM 107.7 Seattle has launched a “2 Minute Promise” to contain commercial breaks to no longer than 120 seconds. The End will have more frequent stopsets, but promises to have a spotload half as long as the rest of the commercial music stations in Seattle, while playing more music.
Sooo.....KNDD has turned into a bowl of salad?
They are trying to emulate Pandora, but I don't see how they are going to make it work. Judging by some of the posts on the KNDD Facebook fan page, the listeners are wise to their trick.
Here's a brand new question: If radio has never done better (after all, I've been shoved the same static, unchanging "94% of all people listen to radio" figure for 15 years running and in spite all car/portable audio technology change since) and Pandora/online radio is utterly no competition, then why do we have terrestrial radio stations trying to emulate Pandora?.....
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KNDD is laying it on a little thick, like they are doing the listeners such a favour. I'm a little unsure of the goal; are they are running spots after every song now?
At the risk of sounding old, their logo had been kicking around since at least the late 90s.
Not that it matters much anyways, no one has teams of promo guys passing out bumperstickers and doing live shots from big events anymore anyways. With next to no TV advertising, how much does the logo matter?
here's the letter they sent to their advertisers yesterday-
I wanted you to be among the first to hear: Today, at 8:08am, 107.7 The End launched an exciting new venture for our audience and our advertisers called Radio Re-imagined. Beginning today, The End will play half the commercials compared to other radio stations in Seattle. Every hour of every day, we will run only three breaks, with only two minutes of commercials in each break.
As you can imagine, we did not make this decision lightly. Our in-depth research clearly proved that The End has a unique opportunity to provide a new, innovative platform for advertisers and listeners alike. The End’s 2Minute Promise gives listeners exactly what they’ve asked for—more music with fewer breaks—and is a groundbreaking new way to showcase our advertisers. We are proud to be the first station in the United States to offer this bold, innovative approach to radio. We know our listeners will be more than excited about this change and we are just as excited that we can provide you with an incredibly unique platform to showcase your message to our End listeners.
It’s important to note that The End’s listeners are different; therefore, we need to treat them differently. Seattle alternative music fans crave music discovery, a human touch and demand a deep connection to their beloved Seattle. We asked today’s alternative radio listeners in Seattle what they want from their radio station today … and they told us.
Along with our 2Minute Promise, we are very excited to announce that we will also begin to offer a complete total advertiser immersion concept we call the 360 Millennial Integration. We have developed a patented process through which we will place your product closer to this discerning consumer demographic than any other medium in the market. It will be a comprehensive, fully integrated solution customized to deliver the greatest ROI for you.
With our unique sound, 107.7 The End targets a millennial audience in the heaviest acquisition years of its lives. We deliver modern consumers who need to buy—and buy right now. From new cars, downtown loft apartments, growing careers, first homes and even first children, we will target the sweet spot of this young, affluent and tech-savvy consumer group.
These are exciting times for Seattle and for our advertisers. We look forward to speaking with you soon about different ways you can become a charter advertiser with Radio Re-Imagined on 107.7 The End.
Thank you for your time; if you have any questions, please do not hesitate to call me or email me directly.
Best Regards,
Vice President/General Manager/Entercom Seattle
I wanted you to be among the first to hear: Today, at 8:08am, 107.7 The End launched an exciting new venture for our audience and our advertisers called Radio Re-imagined. Beginning today, The End will play half the commercials compared to other radio stations in Seattle. Every hour of every day, we will run only three breaks, with only two minutes of commercials in each break.
As you can imagine, we did not make this decision lightly. Our in-depth research clearly proved that The End has a unique opportunity to provide a new, innovative platform for advertisers and listeners alike. The End’s 2Minute Promise gives listeners exactly what they’ve asked for—more music with fewer breaks—and is a groundbreaking new way to showcase our advertisers. We are proud to be the first station in the United States to offer this bold, innovative approach to radio. We know our listeners will be more than excited about this change and we are just as excited that we can provide you with an incredibly unique platform to showcase your message to our End listeners.
It’s important to note that The End’s listeners are different; therefore, we need to treat them differently. Seattle alternative music fans crave music discovery, a human touch and demand a deep connection to their beloved Seattle. We asked today’s alternative radio listeners in Seattle what they want from their radio station today … and they told us.
Along with our 2Minute Promise, we are very excited to announce that we will also begin to offer a complete total advertiser immersion concept we call the 360 Millennial Integration. We have developed a patented process through which we will place your product closer to this discerning consumer demographic than any other medium in the market. It will be a comprehensive, fully integrated solution customized to deliver the greatest ROI for you.
With our unique sound, 107.7 The End targets a millennial audience in the heaviest acquisition years of its lives. We deliver modern consumers who need to buy—and buy right now. From new cars, downtown loft apartments, growing careers, first homes and even first children, we will target the sweet spot of this young, affluent and tech-savvy consumer group.
These are exciting times for Seattle and for our advertisers. We look forward to speaking with you soon about different ways you can become a charter advertiser with Radio Re-Imagined on 107.7 The End.
Thank you for your time; if you have any questions, please do not hesitate to call me or email me directly.
Best Regards,
Vice President/General Manager/Entercom Seattle
M
Mike Brewer
Guest
I say kudos to Entercom Seattle for taking an old programming trick from the 60's heyday of top 40 radio and giving it a 21st-century update. More than one head honcho has said radio has an inventory problem - too much of it. I hope this experiment with KNDD works out well.
Now, stand by for the complaints from the half-dozen or so self-proclaimed "experts" that think they know everything.
Now, stand by for the complaints from the half-dozen or so self-proclaimed "experts" that think they know everything.
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