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107.7 The End debuts “2 Minute Promise”
- Thread starter Blatherwatch
- Start date
This was an easy move for The End. They're barely selling the station as it is, and many of the advertisers on the station are also on KISW. What does that mean? KNDD brings down KISW's overall CPP by laying in low-charge or no-charge schedules on the station. So if they clear out some or most of that added value clutter they can do this easily.
Will it work or last long term? I highly doubt it. Let's say for argument's sake that every KNDD advertiser buys into the increase share of voice argument that no doubt Entercom AE's will be forced to spout. Let's say they also buy into the ":30's are better" argument that every Entercom AE will be forced to spout. Let's ALSO say KNDD sells out every prime/night/weekend spot, all :30's for the entire year at a rate 125% higher than their typical rate. If that were the case they would bill roughly $6mil gross for the year. That's about on-par with KJR-FM, KJAQ, etc.
That's a lot of impossible that has to happen for them to even be a middling biller in the market. Just don't see it lasting.
Will it work or last long term? I highly doubt it. Let's say for argument's sake that every KNDD advertiser buys into the increase share of voice argument that no doubt Entercom AE's will be forced to spout. Let's say they also buy into the ":30's are better" argument that every Entercom AE will be forced to spout. Let's ALSO say KNDD sells out every prime/night/weekend spot, all :30's for the entire year at a rate 125% higher than their typical rate. If that were the case they would bill roughly $6mil gross for the year. That's about on-par with KJR-FM, KJAQ, etc.
That's a lot of impossible that has to happen for them to even be a middling biller in the market. Just don't see it lasting.
While I'm way out of target for the END ... I give ANY station kudos for trying something to change the rules of the game a little bit. In this case...a move that will force the sales team to stop thinking about avails like some kind of spreadsheet and more focus on how they can actually make an advertiser's involvement with the station successful. Efforts like that can do more good for radio as a whole than anything else because it might make potential advertisers consider the medium once again.
A
AQH
Guest
I give ANY station kudos for trying something to change the rules of the game a little bit.
(insert applause here for that comment)
It really wasn't that long ago that WPLJ NYC, when it was a Top 40 station, did a similar promise to only play two minutes of commercials at a time, although they did four breaks per hour. To match it, Z100 NYC promised half hour music sweeps, and only four minutes of spots per break. So it was almost the same thing, although by the time 24 hours elapsed, maybe Z100 had played four minutes of spots less than WPLJ. If you only break after 30 minutes of music, you're really going 34 minutes before the next break. And they'd run promos in the middle of a music set so that wouldn't count as commercial time.
But that was the 80s, before station owners became so in debt by spending crazy money buying properties, that they had to run 12 or more spots per hour, in part to pay off the debt.
But that was the 80s, before station owners became so in debt by spending crazy money buying properties, that they had to run 12 or more spots per hour, in part to pay off the debt.
I think the End has changed it up beyond the 2 min promise. They play less of the rotation of 90's music, which I didn't mind and more like what 98.9 and KINK is playing; Modern adult contemporary.
You have to remember the Mountain changed to more classic rock before they flipped entirely. But like the Mtn, the hosts seem to be diminished here as well.
You have to remember the Mountain changed to more classic rock before they flipped entirely. But like the Mtn, the hosts seem to be diminished here as well.
You have to remember the Mountain changed to more classic rock before they flipped entirely. But like the Mtn, the hosts seem to be diminished here as well.
I have to salute the ex-employees of The Mountain. They could have easily folded into another station and pretended to care about the music (like many radio personalities pretend to). I know that I personally would not have wanted to see the personalities that I grew up listening to working on "The Wolf" or some other station.
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New as the Ford Falcon! "Never more than 2 minutes from music" was the liner on Top-40 WYRE in Annapolis, Maryland in the early to mid 1960's! I don't remember how many sets per hour they did. Sadly I remember running an hour at a well-known Top-40 that had 36 30-second spots in one hour, which could have equaled 9 2-minutes sets had we done it that way. Please jab a pen through my forehead! Good luck with the newer and less commercialized "End".
Some left early and went to KINK, Brad Dolbler and Chris Mays as PD. I think Marty and one or 2 others found a niche in non-radio gigs which explains they were not offered jobs or wanted out of the business. I do give props to the ex employees of KXRX who made it over to the Mtn or KZOK and for awhile made those stations what they were. I hear Tammie Bennett doing traffic now for Metro or some other service. I called her up once on the Mtn when they wanted requests, she was kinda snooty and wanted my demographic.I have to salute the ex-employees of The Mountain. They could have easily folded into another station and pretended to care about the music (like many radio personalities pretend to). I know that I personally would not have wanted to see the personalities that I grew up listening to working on "The Wolf" or some other station.
Some left early and went to KINK, Brad Dolbler and Chris Mays as PD. I think Marty and one or 2 others found a niche in non-radio gigs which explains they were not offered jobs or wanted out of the business. I do give props to the ex employees of KXRX who made it over to the Mtn or KZOK and for awhile made those stations what they were. I hear Tammie Bennett doing traffic now for Metro or some other service. I called her up once on the Mtn when they wanted requests, she was kinda snooty and wanted my demographic.
I enjoy hearing Brad in the afternoon on KINK. I still think it would be cool to see John Fisher and Marty Riemer joining forces with the likes of the Alpha broadcasting team [better yet, they should just offer me a job].
This day and age is not kind to the business of radio, and I certainly realize that working at a radio station that you truly love is not usually the case. When Marty parted ways with Entercom radio, he stated "I felt like every day, I was lying." I commend Riemer for making such a bold statement and standing his ground. If he chose to keep his position, he could have ended up being a personality on "Seattle Wolf" by now.
That's good in my opinion. Let the music rest. Let those opening notes rest without having to yell "FREE CONCERT TICKETS ON THE HOUR EVERY HOUR ON 107.7 THE (INSERT HERE)" after every song.
-crainbebo
I think it depends on the presentation. On some radio stations, I really enjoy hearing commentary from the on air talent. I know that I frequently use this as an example, but I find DJ's on country music radio stations to be extremely annoying.
Crain, would you rather have no DJs on stations at all? KLTA in Fargo is really bad about this. They've got jocks, but often I forget they're there because they never say anything except for a weather report once an hour and a brief drop-in for a bit. What's the point of having live jocks if they can easily track their entire show in 10 minutes? This is getting up there in the programming things that annoy me with stations that bury the legal in a stopset rather than do it either in a music set or getting back to the music. When I'm hearing the ID on tophour, I want a sample of the station, and 2 spots isn't going to give me that. Also, CHR stations are getting really bad about this next one. Don't loop what little intro of a song there is, either don't say anything over that intro, or don't start the music until you are at a point in your track where you can talk over the song's intro without extending it at all.
Crain, would you rather have no DJs on stations at all? KLTA in Fargo is really bad about this. They've got jocks, but often I forget they're there because they never say anything except for a weather report once an hour and a brief drop-in for a bit. What's the point of having live jocks if they can easily track their entire show in 10 minutes? This is getting up there in the programming things that annoy me with stations that bury the legal in a stopset rather than do it either in a music set or getting back to the music. When I'm hearing the ID on tophour, I want a sample of the station, and 2 spots isn't going to give me that. Also, CHR stations are getting really bad about this next one. Don't loop what little intro of a song there is, either don't say anything over that intro, or don't start the music until you are at a point in your track where you can talk over the song's intro without extending it at all.
SMH...
All of the things you've listed do.not.work in PPM markets! Time to change with the generations and actually pay attention to listening habits. Legal ID's are buried for a reason (the average listener doesn't care), intros are extended (listeners want music, this provides music). Fusing together old school radio, and new school mentality is necessary for all stations (PPM or not). Outside radio geeks, the average listener has a multitude of choices for listening entertainment and will jump aboard the one that is most entertaining. Hearing a four letter legal ID is not "cool". Basically it breaks down to this... Radio, or non-radio (IE internet). Adapt, it's a necessary evil.
Ok I'm not sure what to think of that. Extending the intro of a song does not put more music in an hour, and just annoys listeners who want to hear the song, especially when there's no jock talking over the beginning of it. Open House Party is the worst about this. I don't mind a legal being so different from the rest of the imaging that it really stands out in fact I think that would annoy me too. In fact I just heard KEHK in Eugene do one that was perfect. In fact, there are many stations that do it fine, whether that be simply saying your call letters and city or burying them in a wave of other imaging. However, doing the legal in a stopset is annoying for the reasons I've already mentioned. Not only that, but if the legal is done in a stopset, unless the stream is a complete simulcast of the air signal, you don't hear it at all. On the other hand, maybe I shouldn't have written this at all since the person who wrote that was banned?
Ok I'm not sure what to think of that. Extending the intro of a song does not put more music in an hour, and just annoys listeners who want to hear the song, especially when there's no jock talking over the beginning of it. Open House Party is the worst about this. I don't mind a legal being so different from the rest of the imaging that it really stands out in fact I think that would annoy me too. In fact I just heard KEHK in Eugene do one that was perfect. In fact, there are many stations that do it fine, whether that be simply saying your call letters and city or burying them in a wave of other imaging. However, doing the legal in a stopset is annoying for the reasons I've already mentioned. Not only that, but if the legal is done in a stopset, unless the stream is a complete simulcast of the air signal, you don't hear it at all. On the other hand, maybe I shouldn't have written this at all since the person who wrote that was banned?
CHR is notorious for "overdoing it" when it comes to imaging. They just cannot help but go overboard.
Time to blow up KNDD...but I'd hate to think of what could take it's place.
KGON has been doing this re: voice tracking on weekends. During the day when they are live, it may explain what they are doing between music sets, re:voice tracking.
Time to blow up KNDD...but I'd hate to think of what could take it's place.
I vote no on that motion. After all, we know that the replacement would be beyond horrible. I have a feeling it would be more fakester cowboy music or CHR. KNDD has some unique qualities at least.
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