And no, she was not talking about WGCL's newscasts... ;D
http://www.broadcastingcable.com/bl...cal_News_is_Boring_Repetitive_Irrelevant_.php
http://www.broadcastingcable.com/bl...cal_News_is_Boring_Repetitive_Irrelevant_.php
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11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
- Thread starter DToTheJ
- Start date
Re: 11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
Last night I watched the Southern Emmys on PBS. To my surprise 11 Alive
won a very respectable number of awards. In fact they won for best news
in Atlanta. I find that odd, since ratings do not support this.
Are they winning just because they are taking a new and different "approach"
to local news? Is this the future of local news "nice news" that can help you?
Also, the awards seemed to be very political with some deserving projects
TRUMPED by others, which had me scratching my head........almost as if
"we need a winner from South Carolina, we'll let them have this one this
year." What's up with that?
Last night I watched the Southern Emmys on PBS. To my surprise 11 Alive
won a very respectable number of awards. In fact they won for best news
in Atlanta. I find that odd, since ratings do not support this.
Are they winning just because they are taking a new and different "approach"
to local news? Is this the future of local news "nice news" that can help you?
Also, the awards seemed to be very political with some deserving projects
TRUMPED by others, which had me scratching my head........almost as if
"we need a winner from South Carolina, we'll let them have this one this
year." What's up with that?
Re: 11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
*stands up and applauds* Could THIS be the news director I've been waiting for? Someone who REALIZES that 99% of TV news is fluff-ified?
Local news needs a shakeup. Local news shouldn't just tell you WHAT is going on but WHY it is going on. Daily editorials. Global perspective, local action. Morning shows that aren't as sweet as marshmallows with honey. Nightly programs that not just inform - but educate - the viewer. To fill the time, TV news has overstretched itself.
All you need is a good, solid morning newscast - news, traffic, weather, nothing pretentious. Depending on the age of the news operation, a noon is OK. At five, a nice roundup of the stories, a look to tonight, some in-depth report, weather, and either health or sports (out West). You don't need a 6pm - heck, most markets are more suitable for a 6:30 than a 6pm (like Seattle and Denver have done over the years). At 6:30 - incisive, cutting reporting, tonight's weather, world news headlines, and a roundup of sports. Maybe a 7:30 on the East Coast - I think 7:30 is actually a good time to run local news, kinda like the 6:30 but maybe a bit deeper. At 10 or 11, roundup of the headlines, a marquee investigation story, weather, sports. All with global and local perspectives. Editorials with counterpoints - brings TV news into the cable news era without it infecting the straight-line newsroom.
News is not just a money maker, it is a public service to the viewer. It should be treated with respect and made the top commitment of the station. And you don't need 50+ hours of it a week, either. Pure fluff, if you want it on your station, should be ripped off the news department and spun off so that it does not pretend to be news. Don't make your weather department (or your Local Area Triple Doppler HD Forecast Center) so long-winded and hyped up. People crave hard news and reporting. Global news and local news. But TV stations keep throwing softballs in pursuit of the almighty ratings point.
In this day of cable news and a zillion news outlets, what keeps local TV relevant is that it is LOCAL. That's important - but a complete hard news package to go with that local news is important too.
*stands up and applauds* Could THIS be the news director I've been waiting for? Someone who REALIZES that 99% of TV news is fluff-ified?
Local news needs a shakeup. Local news shouldn't just tell you WHAT is going on but WHY it is going on. Daily editorials. Global perspective, local action. Morning shows that aren't as sweet as marshmallows with honey. Nightly programs that not just inform - but educate - the viewer. To fill the time, TV news has overstretched itself.
All you need is a good, solid morning newscast - news, traffic, weather, nothing pretentious. Depending on the age of the news operation, a noon is OK. At five, a nice roundup of the stories, a look to tonight, some in-depth report, weather, and either health or sports (out West). You don't need a 6pm - heck, most markets are more suitable for a 6:30 than a 6pm (like Seattle and Denver have done over the years). At 6:30 - incisive, cutting reporting, tonight's weather, world news headlines, and a roundup of sports. Maybe a 7:30 on the East Coast - I think 7:30 is actually a good time to run local news, kinda like the 6:30 but maybe a bit deeper. At 10 or 11, roundup of the headlines, a marquee investigation story, weather, sports. All with global and local perspectives. Editorials with counterpoints - brings TV news into the cable news era without it infecting the straight-line newsroom.
News is not just a money maker, it is a public service to the viewer. It should be treated with respect and made the top commitment of the station. And you don't need 50+ hours of it a week, either. Pure fluff, if you want it on your station, should be ripped off the news department and spun off so that it does not pretend to be news. Don't make your weather department (or your Local Area Triple Doppler HD Forecast Center) so long-winded and hyped up. People crave hard news and reporting. Global news and local news. But TV stations keep throwing softballs in pursuit of the almighty ratings point.
In this day of cable news and a zillion news outlets, what keeps local TV relevant is that it is LOCAL. That's important - but a complete hard news package to go with that local news is important too.
Re: 11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
11 ALIVE is still boring and will continue to be stomped by Channel 2 and FOX 5. The old 11 ALIVE was waaay better.
11 ALIVE is still boring and will continue to be stomped by Channel 2 and FOX 5. The old 11 ALIVE was waaay better.
Re: 11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
Boring or not, at least they attempt to deliver the hard news and investigations we need to hear in Metro Atlanta and North Georgia rather than the same old stuff we could easily read on the front page of ajc.com.
ShawtyBlack_ATL said:
Boring or not, at least they attempt to deliver the hard news and investigations we need to hear in Metro Atlanta and North Georgia rather than the same old stuff we could easily read on the front page of ajc.com.
Re: 11 Alive News Director Calls Local News "Boring, Repetitive, Irrelevant"
What kilamanjero said. I like 11Alive's approach...I can see news about mayhem, destruction, combat, robberies, chases and corruption on any channel. All that stuff falls under the infotainment umbrella and sometimes I don't know if I'm watching local news or TMZ.
What kilamanjero said. I like 11Alive's approach...I can see news about mayhem, destruction, combat, robberies, chases and corruption on any channel. All that stuff falls under the infotainment umbrella and sometimes I don't know if I'm watching local news or TMZ.
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