Nontraditional is still green right?
By Sue Zeidler
Reuters
Tuesday, July 17, 2007; 7:39 PM
LOS ANGELES (Reuters) - With 2007 poised to be its seventh straight year of slow to no growth, the $20 billion U.S. radio industry hopes to break the trend with political advertising and revenues from nontraditional sources in 2008.
"I think it would be shortsighted to view the industry as hopeless," said Barrington Research analyst James Goss, noting that, despite slow growth and the "challenged" radio environment, these companies are strong cash generators.
"Chances are 2008 will be better due to Internet dollars or nontraditional revenues and political dollars."
By Sue Zeidler
Reuters
Tuesday, July 17, 2007; 7:39 PM
LOS ANGELES (Reuters) - With 2007 poised to be its seventh straight year of slow to no growth, the $20 billion U.S. radio industry hopes to break the trend with political advertising and revenues from nontraditional sources in 2008.
"I think it would be shortsighted to view the industry as hopeless," said Barrington Research analyst James Goss, noting that, despite slow growth and the "challenged" radio environment, these companies are strong cash generators.
"Chances are 2008 will be better due to Internet dollars or nontraditional revenues and political dollars."