They wouldn't try new formats if they were doing well, would they??
There are many cases and examples of stations that are doing "Okay" that change format seeking more profit.
That is simply not true! Owner, Lew Silverstein passed away, his wife and family did not want to continue
And they sold to a low-ball bidder because, at the time, nobody else wanted into that market.
As I said, the market is not attractive due to negative revenue growth... so much so that Nielsen dropped it due to lack of subscribers.
Well then, if KAHM wasn't making a profit, the union would change formats or sell........
They have a lengthy agreement to preserve the format, and they are in rather severe revenue situations in all their depressed markets due to the pandemic and the recession. Look at their other markets and look at the revenue projections for each.
It's probably covering costs, which maybe is the best that can be expected. The farmworker union is not in the "group radio business". They are in the political activist arena and Mantovanni is not of any appeal to the people they want to reach.
dSimply a cost saving measure.
Ratings services are dropped when there is so little transactional business in the market it does not pay for audience measurement. That is a prime indication of a poor radio market.
How many years old is the 230,000 figure????
2020 Census for of Yavapai County. The "growth" in the last 2 1/2 years has predominantly been in seniors and work-from-home refugees from the high infection rate bigger cities.
A quick check at Radio Station World show nearly 20 stations for Prescott
Actually, there are a total of 47 licensed AM, FM, translators and LPFMs in the county. As I said, five of them program for and target Phoenix and don't even sell in the Prescott area.
and another 20 for Flagstaff. That doesn't include places like Holbrook, Winslow, Payson, etc, etc....which receive stations from either Flagstaff or Prescott. Not sure what you mean by "The Prescott-Flagstaff market is so dreadful."
It has decreasing revenue, accelerated by the pandemic. Agencies have quit looking at ether Flag or Press.kit because both markets have such a huge percentage of seniors, all of whom are out of essentially all the agency account targets.
With all the new residents, new businesses, flocking to Arizona, the only thing "dreadful" is the traffic they bring and their crazy ways......
They are not flocking to Prescott. The growth north of Black Canyon City is very slow compared to Tucson and Phoenix, and is mostly the elderly.
There is Claritas data on "pandemic migration" but almost all Claritas data is proprietary and can't be published by those with subscriptions. The point is that when people return to workplaces more fully, the Yavapai County population could even decline.