My theory is that they're grouping the stations that appeal largely to baby boomers and older (along with the two children's channels) in the 70s -- oldies, standards, classical, blues, Broadway. And the easy listening channel, whose target demographic is now largely over 75, is nearby on Channel 69. The more recent decades channels remain in the single digits, mixed in with other channels designed to reach a younger audience, which is where the corporation wants to see more growth.I really don't understand why they moved it. It's kind of like Low VHF analog stations, most of which are on UHF now, still identifying as Channel 2, 4, etc. The channel doesn't reflect any reality anyway. It's arbitrary. Why change it?
Adding more baby boomers and senior citizens is a loser's game at this point -- a good portion of them are going to either die or not be able to afford their subscriptions due to medical expenses and other factors within a decade, which means the amount of money SXM can soak them for over time is limited. Get a 30-something soccer mom to subscribe because the music of her teen years is on Mosaic or the 10 Spot and they've tapped into a nice little pocketbook to drain money from every month for years.