I don't know. I read these names and think "There is potential here." I especially like the "out of the box" thinking of management to bring in Dave Dameshek as a sports talk show host- as I'd grown sick of hearing personality-less sportswriters get shows time and again.
On the other hand, "Man Radio" has been tried before. It is called sports talk radio, and in many ways this seems to be a defacto third sports radio station in the town.
And so who do they hire? Paulsen, whose solo show failed on WBGG, in essentially the SAME TIME SLOT!
Steigerwald- once a staple of WBGG on Saturday mornings (and that show soon died)- now on EVERY MORNING!
On top of this, I have noticed KDKA's ratings have actually gone UP in the last two trends.
And I was thinking- the only programming decision I can figure out KDKA has made that would warrant the rise would be the depature of McIntire for Neil Boortz on tape delay!
So, of course, John Mac is now on 1-4 everyday!
Of course, that was AM and this is FM. There are issues of promotion and broadcasters can grow and these three guys are recognizable and hardly talentless.
So I don't think it's hopeless, and surely these guys will do more than the 1.2 K-Rock did in the last book.
But there is a lot of hit or miss here.