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93.9 in chicago has rebranded from a soft ac to a hot ac as my 939

hotpatrick2004

hotpatrick2004

That seems to me what light 106.9 should be doing. I like some of the music light plays but the light moniker needs to go. Nickelback and living on a prayer are not light rock. They are much more of a hot ac now then light even though they still do play some staples of light rock such as chicagos will you still love me. I think my 1069 would suit them so much better. Just my opinion.

I do think that when clear channel rebranded 98.9 from kiss fm to radio now was dumb. The kiss brand is so well known.That to me was not very bright. But light 106.9 to my 106.9 is a no brainer. And more reflects what the station is today. My station my lifestyle my music.More fresh and contemporary. I think they would hurt the max if they did this for there signal is alot better.

Thoughts.
 
I wonder if Lite should have jumped on the Louie brand before 104.3 did.

I disagree on keeping 98.9 as Kiss FM - the signal upgrade was the perfect time to rebrand, and the format has drifted more towards the center than what was on Kiss FM. When you make that many changes in a short time, is it really worth keeping the same brand? Even the Clear Channel Kiss-FM stations aren't all the same, and there are almost as many non-Clear Channel stations using that brand.
 
I disagree with your analysis. Chr has always gone more pop or rhythmic and is in a constant state of flux therefore there was no need to rebrand 98.9 It maybe more towards to center right now but that is where the format is at the moment. When the format goes one way or the other you dont see djx rebranding nor have they ever. The most they have done is gone from todays best music to todays hit music.

I just dont see the logic in rebranding 98.9. Now light 106.9 is not light rock anymore and therefore really needs to be rebranded like my 1069 the right rock right now or along those lines.
 
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