93.9 Lite FM to flip to all Christmas Music on November 1st at 3PM

[TheM1ghtyBear]

When does holiday music start playing on the radio? 93.9 LITE FM reveals date for Chicago area

Halloween hasn't happened yet but for those already looking to the holiday season, a big moment is coming.

www.nbcchicago.com

 

[sjs1959]

At least they are waiting until Halloween is over.

 

[TheM1ghtyBear]

At least they are waiting until Halloween is over.

I would’ve been pissed if they flipped before Halloween.

Although, I would love to see another station compete against them. Probably 94.7 or 100.3 but I doubt it’ll happen.

 

[Saul the Iguana Killer]

Hubbard might as well with 100.3, 'TBC doesn't appear to be gaining any traction. They could possibly creep up to a 2.0 or more if they did. I haven't looked at the demo breakdowns, but still..

 

[DrJerry]

I was having the same thought. But they may also be hoping to adopt some new listeners from WLIT who don’t want to hear nothing but Christmas music for the next two months. Either way, WTBC seems to be floundering after their recent brand/format tweaks. Not an easy problem to solve given the competitive landscape and radio listening trends…

 

[TheM1ghtyBear]

Hubbard might as well with 100.3, 'TBC doesn't appear to be gaining any traction. They could possibly creep up to a 2.0 or more if they did. I haven't looked at the demo breakdowns, but still..

Yeah, they might as well take a shot at it. If they were smart, they’d probably play Christmas music even after Christmas Day to gain a little bit of the audience from WLIT.

It would be a good refresh for them since that ’90s to 2000s format hasn’t been working for them within the past two years. Plus I haven’t seen them ranked in demos.