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94.9 The Bull advertises en Espanol on Univision 34

Apparently, the Bull is trying to be bilingual.

CC is running ads for the Bull on WUVG/34 (the only full-power OTA Spanish-language TV station in Atlanta). I went by it when I was changing channels this afternoon. The ads have the same visuals as the first batch of English-language ads from December, only Spanish audio track.

Doesn't CC have 2 stations in Spanish to worry about (One is in the can right now). I understand country music is popular with many Mexicans, but shouldn't CC focus advertising on 34 towards those stations?
 
Well, Radio-Info's David Eduardo did say CC was clueless when it came to targeting Latinos.

The Bull? Mexicans don't wanna hear that White Redneck stuff, they wanna hear their stuff ala 105.3
 
Joshua Messex said:
Well, Radio-Info's David Eduardo did say CC was clueless when it came to targeting Latinos.

The Bull? Mexicans don't wanna hear that White Redneck stuff, they wanna hear their stuff ala 105.3

Viva la Kenny Chesney!
 
jal41 said:
Doesn't CC have 2 stations in Spanish to worry about (One is in the can right now). I understand country music is popular with many Mexicans, but shouldn't CC focus advertising on 34 towards those stations?

Uh.... I think you answered your own question? :D
 
SalesWeasel said:
Joshua Messex said:
Well, Radio-Info's David Eduardo did say CC was clueless when it came to targeting Latinos.

The Bull? Mexicans don't wanna hear that White Redneck stuff, they wanna hear their stuff ala 105.3

Viva la Kenny Chesney!

I'll just sit right here and have another beer in Macon County...
 
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