950 ESPN would be a much more viable outlet in Philly if they had some marketing and more local talent. Mike Miss beat Eskin with the young people, but it makes no sense that they have Jody gettign calls from people in their 60's then Snoozfest and Van Pelt show leading into Mikey Miss and his younger auidence.
You get 2 live shows with young energized hosts and Mikey Miss will not only win the ratings war with Eskin, but the ad dollars war in that time slot as well.
They need a live weekend presence...BIG TIME. When I am in my car on the weekend, I am FORCED to listen to WIP if I want a local spin, which typically I do...and it pains me to have to do that, but 950 has forced me to move my dial with no weekend live presence.
As for now though, they have to be something that WIP is not and that is a veichle to carry games like the Super Bowl and World Series, NCAA tourney games stuff like that.