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960 Plattsburgh to CBS Sports Radio

Will said:
Lack of the wealth necessary to purchase a terrestrial radio station disqualifies the validity of my opinions?
Click to expand...

You may be a radio programming genius whom Burlington radio owners ignore at their peril, or you may be some guy with a little bit of knowledge whose reach exceeds your grasp, and who has nothing to lose by tossing out your opinions...the radio programming equivalent of the Red Sox fan who calls in to WEEI and wants to tell Ben Cherington how to structure the team personnel, and if only Ben would listen to you, the pennant next year would be in the bag.

I suspect the truth is somewhere in between.

You do, however, compromise the potential merit of your opinions when you admit you have a personal grudge. If I'm considering hiring you to a key advisory role, be it at the White House, at Microsoft or Apple, the Boston Red Sox, or at a Burlington radio station, I'm going to ask myself whether you are capable of making an objective analysis. I give you credit for admitting your personal grudge, but in the business world, such motivations often compromise the worth of the advice put forth.
 
Moving on...this doesn't necessitate its own thread, so I'll just put it here:

101.3 got the Red Sox contract. No joke here, WJOY carried them for decades. Wow. Bad day at Hall.
 
Will said:
Moving on...this doesn't necessitate its own thread, so I'll just put it here:

101.3 got the Red Sox contract. No joke here, WJOY carried them for decades. Wow. Bad day at Hall.
Click to expand...


I believe both can carry the Sox (if they can afford it, from what I understand it's fairly expensive these days). The only protection you have is your city of license. Meaning for WJOY nobody else licensed to Burlington can carry the Sox. 101.3 isn't licensed to Burlington. Where I am in Central Maine I can receive the Sox on 3 fairly strong signals and up until a couple years ago 2 or 3 more.
 
If that's true, then how (expletive) stupid is every non-Burlington licensee in the market with a failing format for not getting the Sox and building a sports station around them until now? I think Vox's approach to sports radio here is bass ackwards, but at least they're beating everybody to it.
 
Why would a station affiliate with the CBS Sports Network? Because CBS is going to make this network becomes a major player.

They have Jim Rome on the schedule, who had been one of the nation's top syndicated sports radio programs before joining CBS. They're probably going to get a lot of major sports events which CBS will buy. Right now ESPN has the big ones, Super Bowl, World Series, MLB playoffs, etc. But you can be sure that CBS will use the clout of their TV network to negotiate deals for CBS Radio Sports, stealing them from ESPN.

Remember that CBS now owns ten FM Sports stations in large markets...

New York
Dallas
Philadelphia
Washington
Atlanta
Boston
Detroit
Tampa
Pittsburgh
Baltimore

and plenty of AM stations across the country carrying all or part of the CBS Sports line up. So for their own O&Os, they're committed to making the CBS Sports Radio Network as good as ESPN. And all the AM Sports stations owned by Cumulus are also now CBS Sports affiliates, since Cumulus is a partner with CBS in this new venture.

To say WEAV will be airing an inferior product with CBS instead of ESPN is to misunderstand how committed CBS is to this new network. Meanwhile, it's perfectly logical to run ESPN on 101.3 when local hosts aren't on, and to run CBS on 960.
 
You're overthinking this. ESPN radio, CBS Sports Radio, NBC Sports Radio, Sporting News Radio, Fox Sports, ESPN Deportes... guess what, they're all cheap filler that gets negligible ratings everywhere but it's cheap to run, as long as you clear certain programming. Unless augmented by a strong local show in key dayparts, it's something to stick on a crap signal to keep it alive. If it grabs more than a one-1.5 share then it's gravy.
 
Really? Cheap filler? 101.3 ESPN just showed #2 men 25-54 and 35-64 in Fall 2012 ARB. And from what I hear, the Red Sox do give exclusivity within the metro of an Arbitron market so Sox will only air on 101.3 and nowhere else in counties of Chitteneden, Grand Isle, Addison, Franklin, Essex or Clinton...which comprise the metro. I also hear a big book for Star and Planet taking big numbers from Triple X in PMD, Nights and middays. WOKO fairly solid. Kool and IZN both way down. Buzz kind of all over the place. Eagle so-so. Everything else negligible.
 
so what does this mean for the other teams on 101-3 ESPN? AFAIK, the Red Sox have a "must carry" rule no matter how bad the team is performing. So in April, where do the Boston Bruins air in April? In September, where to the New England Patriots air?
 
Good observation. Very unique situation too, though not quite a first in media in the Champlain Valley. TV wise, WPTZ was both an NBC and ABC TV afil until Channel 22 came along.

While ESPN will be for years the Worldwide Leader, having CBS on what would otherwise be a dumping ground signal keeps that money in house and prevents others from grabbing it, even if Rome and theNFL are the only jewels...so far.
 
Ah, but those R-L maps don't take into account adjacent-channel interference from Montreal's own 50 kW signal on 940. Not an issue right now, since 940 is silent, but when the frequency fires up again within a few months as the new French-language news-talker from the TTP group, it will once again make 960 unusable in Mtl on all but the very most selective radios.
 
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