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97.7 The Peach, Jemison AL "Superhits of the '60s and '70s

I believe The Peach as finally built out their 13kW CP. Over the past month or so I've heard them around Cullman every day. Not a fair signal by any means, but yes it can be heard if the car is stationary and not mobile. Plus, most of the discussions on theit Facebook page seem to float the same idea.

-Travis
 
zuzu petals said:
Sure expanded playlists & obscure songs have an appeal to us in the business
that have been hearing the same songs for years.
But it isn't appealing to most of the radio audience. I have seen it fail time and time again.
If there was a better way, someone succesful would be doing it.
As sflaboy says, you can't re-invent the wheel.
Click to expand...

I think the key is to not work in too many obscure songs, but pepper them in occasionally so people have that "oh wow" moment at something that they don't hear anymore. And by obscure I don't mean "no one's ever heard of it", I mean "songs that used to get airplay but don't anymore". Going from terrestrial radio (pre-Peach era) 'classic hits' radio to XM's 60's on 6 (pre-Sirius takeover) was like a revelation. Where had all those songs gone? To the research graveyard!

If any format tolerates or accepts the occasional "oh wow" song it's oldies. Or whatever stupid politically correct term radio people use these days. So why not toss folks a bone?

But what do I know, I am not a radio pro, just a (former) listener. ::)
 
They may be broadcasting the Peach on 97.7 WZZN Union Grove. It was sounding like a local here in Cullman this AM. It could have been DX, but it was a real solid signal for 2 hours. The radio I was listening to is a portable with stock antenna.
 
On Tues and Thurs I'll usually drive from Wallace State to Jacks hamburgers in Holly Pond to kill time between classes, and there have been several times I have heard the Peach with a very strong signal in HP, but not enough to land on seek or scan in my car. However, at my house about 30 miles W of HP, I still hear WKXM in Winfield most of the time so I'm assuming when I do hear the peach at home it is actually them, not WZZN.

-Travis
 
I grew up buying & listening to the whole album cause 'the hit song' was in the middle of all of it (aor anyone?). At 50 years old it is a BLESSING to NOT hear the same 200-500 songs. At home I can take the debut Boston album and play it every day, start to finish, and love every second of it. But not every song was a "hit". I am new to this site, like the discussions, but I'm tired of over-researched, it worked in other cities, cram-it-down-the-listeners-throat-cause-I-know-what-they-like mentality. If research and todays radio scene is "getting it right" then 'splain why every radio station on the dial switches formates more than I change my underwear? I'm looking forward to the day when the saying "what is old is new again" rears it's pretty little head...and radio becomes what the listener wants and not what a suit tells them they want. (ps: I like 97.7 and have worked with some of the guys there and they are Real radio air-pro's!!)
8)
 
Since I used to work there, I have a fondness for the station. It's the rare place where you could actually do a show, play requests, and be sure you had a huge vault of songs with which to work.

Getting oh-wows for four hours every weekday afternoon was great fun. I'm glad to see they've upped their power, and hope they'll be relocating their studios soon. Hopefully more people will enjoy them.

--Mike
 
For someone who grew up listening to WSGN and ERC, then switching over to Kicks 106, the Peach is a breath of fresh air. And, it's probably the only station in the Birmingham area for someone in their 40's or 50's who doesn't care for country and is burned out on classic rock stations. Truth be told, I've caught my 13-year-old singing along with more than couple of songs when she listens to it with me.
 
I'm 50. Part of the era that does not walk around with a Pod of any kind in their ear. We don't believe in paying for Satellite Radio (for the most part)...and thus need earth-bound radio in our life. After spending the better part of 30 years in broadcasting myself, I believe "our" (age group) time has come. Radio needs to wake up and smell the coffee (that our age group is drinking) and not the Red Bull (crap) of the younger generation (that changes their mind more often than their underwear) over what music they like and who is hot----now. WE remember when good music and it's artists would hang around longer than just letting the ink dry on the pages of Billboard Magazine before someone else bumped them from the #1 slot. Thank you Peach, for remember with us!
8)
 
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