970 AM Bakersfield Drops Business News for Spanish

[XRQKFM]

970 AM in Bakersfield drops business news for spanish, it's CC's third spanish station in the the market.

Steve
www.avnewstalk.com

 

[partyshark]

Yeah, the market population is kind of dictating the language switches. In Fresno, I think there are 5 spanish speaking stations.

 

[jimmythebassett]

In the words of Rick Rodham, every station below a 2 share should be required to go Spanish!

 

[davideduardo]

Yeah, the market population is kind of dictating the language switches. In Fresno, I think there are 5 spanish speaking stations.

There are 16 Spanish language stations in the Fresno market.

 

[partyshark]

Oh really? I wasnt aware of that many...only 5 show up on arbitron...I guess when you add all the am stations, it would add up.

 

[davideduardo]

Oh really? I wasnt aware of that many...only 5 show up on arbitron...I guess when you add all the am stations, it would add up.

These Spanish langauge stations "make the book" as of the Summer 2007 report:

KOND
KRDA
KLBN
KOQQ
KLLE
KXOB
KAAT
KYNO
KSJV
KGST

That is 10.

The no-shows that are home to the MSA are
KMEN
KBHH
KMAK
KGEN
KWRU
KEYQ

 

[partyshark]

well there ya go...when you have a market that is about 50 percent spanish...

 

[radiomanners62]

Can't wait to hear these stations do some Christmas Music.

Navidad Feliz' people.

Embrace your inner Dinuba.Seriously look around, from Anaheim all the way up here and beyond the Golden Gate it's a frickin' fiesta!!!

Chicklets anyone?

 

[jimmythebassett]

I don't care who you are - that's funny! (Cable Guy) gotta quote

 

[davideduardo]

Can't wait to hear these stations do some Christmas Music.

The more popular Spanish language formats play no Christmas music; outside of a couple of isolated areas in Latin America, secular Christmas music is not common on the radio.