Meanwhile, 1190 WLIB is still only airing a carrier without audio.
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98.7 is flipping on Friday 1/10 6pm
- Thread starter nd2023
- Start date
This appears to make good sense. Emmis apparently realized they probably cannot sell WEPN and WLIB anytime soon at the desired price.
So they are trying a format that could appeal to the general Hispanic market-Dominicans, Mexicans, Ecuadorians etc.
I wonder whether this could draw significant amounts of listeners from other A/C stations popular with Hispanics, such as WKTU and WLTW.
So they are trying a format that could appeal to the general Hispanic market-Dominicans, Mexicans, Ecuadorians etc.
I wonder whether this could draw significant amounts of listeners from other A/C stations popular with Hispanics, such as WKTU and WLTW.
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Success to us!
Less talk, less commercials: New York's All New La Exitosa 98.7 FM/1190 AM , playing English and Spanish hits from the 1980s through the 2000s. Featured artists include Madonna, Prince, Ricardo Arjona, Phil Collins, Shakira, Bryan Adams and Chayanne, with Spanish-speaking talent.Any particular logic for the AM/FM simulcast?
Interestingly, the term "Éxito" has not been widely used as a synonym for "hit" in the Caribbean Basin. It's mostly a term used in Meixoc and some of Central America. In the DR and PR, hits are called "hits".
And the word, indeed, means "Success". It was adopted by XERC AM in Mexico City about 65 years ago when they looked for a term they could use that was not right out of the English language.
Completely placeholder for the AM.
In the 70s/early 1980s we had Radio Jit (WJIT) 1480 in NYC.
WJIT. Yes, I remember that station.
Is WLIB even on the air this evening? I’m unable to detect a carrier here just north of NYC. Usually I can. I heard the dual station ID at 8:01PM on 98.7.
1190 is now off the air as of 8pm EST. No signal whatsoever. Had a dead carrier until around 7pm. It's probably just technical problems, but still no sign of the new programming even after the 98.7 flip happened.
And the calls were picked up when I changed WJIT 1140 in San Juan to WQII "11-Q" in 1975. I changed the calls and station name because the name "Radio Hit" had such a long history of being dead last in local ratings. I also inherited WHTT in Miami when I was hired to be manager by Metroplex... I never liked the name. Neither did our ad agency, Zubi Advertising, one of the best and biggest Hispanic agencies in Miami at the time. The research we did showed that Caribbean origin or heritage Hispanics identified "Hit" as a baseball term.
Does this make any sense? Emmis can't sell 98.7 for the price the company wants. So it's hanging onto it? Huh?
And it's putting a format on it that's currently getting a lot of buzz. But except for Miami, has it shown much success? I guess it's so new in other markets, it's hard to judge. It went on a 100,000 watt Cox FM station in Orlando but only a few months ago. Too soon to judge.
And as David has told us, Miami and Orlando may just be the two best markets for a format aimed at Hispanics who had good incomes and educations in their home countries and became familiar with English-language hits before moving to the U.S.
Exitoso 98.7 seems to only be playing two or three Spanish language songs per hour. The rest is 1980 to 2010 AC hits. I've heard Genesis, Alanis Morrissette, Journey, Michael Jackson, Huey Lewis, Kelly Clarkson, Elton John and Jennifer Lopez (in English). The two Spanish-language songs I couldn't identify.
And it's putting a format on it that's currently getting a lot of buzz. But except for Miami, has it shown much success? I guess it's so new in other markets, it's hard to judge. It went on a 100,000 watt Cox FM station in Orlando but only a few months ago. Too soon to judge.
And as David has told us, Miami and Orlando may just be the two best markets for a format aimed at Hispanics who had good incomes and educations in their home countries and became familiar with English-language hits before moving to the U.S.
Exitoso 98.7 seems to only be playing two or three Spanish language songs per hour. The rest is 1980 to 2010 AC hits. I've heard Genesis, Alanis Morrissette, Journey, Michael Jackson, Huey Lewis, Kelly Clarkson, Elton John and Jennifer Lopez (in English). The two Spanish-language songs I couldn't identify.
To the casual listener, it could sound like a soft A/C station. Perhaps Exitoso could attract a fair amount of non-Spanish speaking listeners who are OK with an an occasional Spanish language song, as this market lacks a soft A/C gold based station.
The only thing we can say with certainty is that no one has offered Jeff $50 million. Problem is, FM stations are in a decreasing valuation spiral, it's going to be worth less next year than this year. As for the NY Radio Board being full of people who don't know what they don't know, someone on that Board called this flip exactly. He said 98.7 was going Spanish AC.
Actually I saw a post there that lifted information from Lance's subscriber only Domain Insight and it got deleted