Before I go any further I want to make it perfectly clear; this is not a post against hispanics.
I have a burning question; I know ratings fluxuate; but has 98.7 always been at the bottom as it is now?
Back in the 1980s 98.7 played country as "Country 98.7 WRCM" I was not living in the area at the time; does anyone remember how successful it was? Was WRCM live and local? if anyone can shed some light on Country 98.7 WRCM I woulld be appreciat it and you'll see why as you read further into my post.
In 1989 Country gave way to Kool. I remember listening to Kool 98.7 in the late 1990s until it's demise in 2005; it was awful. The Kool 98.7 I remember was a sattelite fed format. While most oldies radio stations played songs from the 1960s to the 1980s; it seemed as though Kool was stuck in the 1950s. Kool would play some 1960s music but it seemed as though I was listening to a Time Life commercial on the radio. How did Kool do in the raitings over it's sixteen year existance? Aside from Brian White I don't remember any jocks on Kool; were there jocks on that radio station besided B dub? My last point is the sattelite fed playlist had about 1'500 songs and Kool only played about 500 or less on heavy rotation.
In April 2005 Kool switched to Lite. Lite 98.7 was a total disaster. Lite 98.7 was another sattelite fed format; again 1'500 songs and only a third of the playlist made it to air. The voiceover guy for Lite always put me to sleep. There were no jingles or imaging. Lite had very little community involvment IE remotes/contest/promotions. I still have my Lite 98.7 mug though
There was almost no on air lineup to speak of for Lite. Brian White was on in the mornings but he was bareley allowed to talk live; most of his shows were voicetracked. Lite had a female on weekday afternoons but I can't remember her nam. The only decent programe Lite 98.7 had was John Tesh at night. How did Lite do in the ratings? if it ever showed.
Will FM came on the air in July 2006. Will FM lasted for a good while but it was unorganized with little imaging; Will was also a fad format. Same problems little air talent; 1,500 songs and only 500 got played.
It is now February, 2010 and La Grand D is not only at the very bottom of the ratings for both Wilmington and Jacksonville; the signal has also been in trust for sometime now. I realize there is a large hspanic population; and I also know we are in a recession. What are your predictions for 98.7? Will it remain in trust? Who may buy the signal? Do you think 98,7 will change formats to something live and local. I almost forgot to point out that La Gram D is run by Bustos Media. Thank you fro reading this post, any thoughts?
I have a burning question; I know ratings fluxuate; but has 98.7 always been at the bottom as it is now?
Back in the 1980s 98.7 played country as "Country 98.7 WRCM" I was not living in the area at the time; does anyone remember how successful it was? Was WRCM live and local? if anyone can shed some light on Country 98.7 WRCM I woulld be appreciat it and you'll see why as you read further into my post.
In 1989 Country gave way to Kool. I remember listening to Kool 98.7 in the late 1990s until it's demise in 2005; it was awful. The Kool 98.7 I remember was a sattelite fed format. While most oldies radio stations played songs from the 1960s to the 1980s; it seemed as though Kool was stuck in the 1950s. Kool would play some 1960s music but it seemed as though I was listening to a Time Life commercial on the radio. How did Kool do in the raitings over it's sixteen year existance? Aside from Brian White I don't remember any jocks on Kool; were there jocks on that radio station besided B dub? My last point is the sattelite fed playlist had about 1'500 songs and Kool only played about 500 or less on heavy rotation.
In April 2005 Kool switched to Lite. Lite 98.7 was a total disaster. Lite 98.7 was another sattelite fed format; again 1'500 songs and only a third of the playlist made it to air. The voiceover guy for Lite always put me to sleep. There were no jingles or imaging. Lite had very little community involvment IE remotes/contest/promotions. I still have my Lite 98.7 mug though
There was almost no on air lineup to speak of for Lite. Brian White was on in the mornings but he was bareley allowed to talk live; most of his shows were voicetracked. Lite had a female on weekday afternoons but I can't remember her nam. The only decent programe Lite 98.7 had was John Tesh at night. How did Lite do in the ratings? if it ever showed.Will FM came on the air in July 2006. Will FM lasted for a good while but it was unorganized with little imaging; Will was also a fad format. Same problems little air talent; 1,500 songs and only 500 got played.
It is now February, 2010 and La Grand D is not only at the very bottom of the ratings for both Wilmington and Jacksonville; the signal has also been in trust for sometime now. I realize there is a large hspanic population; and I also know we are in a recession. What are your predictions for 98.7? Will it remain in trust? Who may buy the signal? Do you think 98,7 will change formats to something live and local. I almost forgot to point out that La Gram D is run by Bustos Media. Thank you fro reading this post, any thoughts?
