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98.9 & 103.9 bottom of the December ratings.
- Thread starter RickF
- Start date
So 98.9 WJKR plummets from an extrapolated 4+ (!!) in its final two weeks as Jack-FM to a 0.2 with the new Salem conservatalk format. While 103.9, which is due for a signal upgrade soon, is similarly at a 0.2 that makes the 1's they got as syndicated Classic Hits look stellar.
The implication here is more obvious than a slap to the face:
NABCO, hurry up and grab Jack before the big momentum it was finally building just before Salem flipped it has totally fizzled away! It's a cheap format to do, too! Do it right, but DO IT! Besides, if you don't, 106.7 might get there first (though we know there are lots of possible directions 106.7 might go, including status quo).
The implication here is more obvious than a slap to the face:
NABCO, hurry up and grab Jack before the big momentum it was finally building just before Salem flipped it has totally fizzled away! It's a cheap format to do, too! Do it right, but DO IT! Besides, if you don't, 106.7 might get there first (though we know there are lots of possible directions 106.7 might go, including status quo).
Looking at some old numbers I see that 103.9's cume has dropped by 80% since they flipped to news. Wonder if they'll do a story on that? :
Meanwhile in going from Jack to conservatalk 98.9 lost at least 85% of its cume and tossed away 95% of its share. Good thing for them they can supposedly sell that format without ratings. ;D
Meanwhile in going from Jack to conservatalk 98.9 lost at least 85% of its cume and tossed away 95% of its share. Good thing for them they can supposedly sell that format without ratings. ;D
Good question. I don't want him touching the Adult Hits format either. He failed at that as well back in the TED FM days. Now he's failed at FM Talk(TWICE!!!)as well as flipping a heritage Active Rock station to, well, The Rock, putting Bob & Tom mornings(After it flopped on 103.9 AND 105.7)and running off long-time employees in the process. We all have success & failure in life, but how many times does the Minick family need to let him fail before realizing that he is most likely the problem?iHeartSiriusXM said:
Hal was playing Soft AC tunes like "Wind Beneath My Wings" by Bette Midler & other soft stuff. Adult Hits isn't a place for slow stuff. As far as Bob & Tom, Columbus doesn't like them. They're wildly popular in Dayton, where they've been on since 1995, first on WING-FM, & due to them changing formats, they moved to WTUE, where they've been since August 2001.the marv said:
alans613 said:
Maybe Hal's got some dirt on one of them that won't come out as long as he keeps his job.
Hey, I've got a problem with this topic's title -- 1230 & 920 bottom of the December ratings, too; let's be fair and acknowledge their failure as well. But no, don't try a "Secrets" format on any of these four stations, for heaven's sake, no, of course not. I've never heard any of its 392 episodes yet on 'CRS (that have been underwritten for 3 1/2 years and continue to pop up regularly in the Dispatch's "Highlights" listings), but in spite of that I am absolutely convinced that such a concept would never work. The rating of any station trying "Yesterday's Top Secrets" 24 hours a day would probably plummet from a 0.2 to a negative 20.
If I remember correctly, 103.9 did reasonably well with the locally programmed Classic Rock Eagle at the beginning, then with Rockin 80s and 70s in the early 2000s... They were The Brew 5 or 6 years before The Brew existed. He can blame "The Rock" debacle on the consultants, because they did all that "research". As far as 98.9, one of the biggest radio disappointments, ever.
schmave said:
Nothing short of AMEN!
alans613 said:
As far as Ted's music, I basically have to agree with marv on this one as long as we ignore its first 3-4 months, which is when they were mixing in that absurdly inappropriate soft AC before coming to their senses. But IMO the last months of Jack had the best Adult Hits ever locally (and better than many other Jacks). Based on Jack's surge in its final 1.5 PPMs, apparently many soon-to-be-abandoned listeners agreed.
alans613 said:Fly 92.9 in Dayton is on a 40,000 watt Class B signal, & they only manage a 3.8 12+. They've done Adult Hits since 11-2-2007, when they flipped from heritage, 23-year Top 40 Z-93.
Would be interesting to know how they do 25-54. Successful Adult Hits tends to nail the money demos better than just about any other format.
Am I correct that there are no TV spots or billboards promoting 103.9 / 920? I see they have a website and a Facebook page. The facebook has a whopping 99 "likes" in the six and a half months it's been around.
Not surprised about 98.9's rating. Salem programming doesn't perfom well anywhere, does it? But 158 "likes" on their Facebook in the two months they've been around, for whatever it's worth.
Not surprised about 98.9's rating. Salem programming doesn't perfom well anywhere, does it? But 158 "likes" on their Facebook in the two months they've been around, for whatever it's worth.
One could argue that Salem doesn't need ratings to succeed at what their doing with 98.9 FM...
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