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A 1.1 Share Might Mean The END of ROCK 100.5 What will it become?

W

wpb1999

A virtual bet from wpb1999 says that...... wait for it, wait for it,

Rock 100.5 becomes Dead 100.5 but the time January PPMs are out.

OH MY GOSH! But wait, what will it become, you ask?

My ideas from most favorable to least favorable as to what it will become:

1. Sports Radio 680 and 100.5 The Fan
2. Straight AC as Lite 100.5 (including the 70s)
3. BRING BACK SMOOTH JAZZ
4. Soft AC (it would compete with WYAY, so likely not an option)
5. You'll think I'm crazy.... ALL News. "We all know how WCNN turned out" I think a style of the new KGO 810 out in SanFran might work. Again, you'll think Im crazy.

Someone tweeted with Mike McVay saying that WNNX would be gone before the end of the month. He responded with something like "Ill bet they will be here." Hmmm....I don't know why the Cloud Company keeps on keeping them.

[size=10pt][size=10pt]IT IS NOT WORKING!!!!![/size][/size]
 
My best guess the reason 100.5 continues is: The Regular Guys bill at lot higher than the 6+ rating indicate. If you are number 2 or 3 in a money demo, you can still bill a lot of money. The last I heard 790 bills around a million. That number is hearsay and third handed information, but listen to 790 and there are plenty of commercials you do not hear on 94.1.
 
To finish the thought, if would not surprise me if Cumulus gives comedy a shot. They are doing OK with it on a 250 watt translator in Kansas City:

http://www.radio-info.com/stations/kcmo-fm-hd2

It would be cheap to run, while thinking about cheap to run, Cumulus owns Citadel's old satellite music service. They have several formats that a signal challenged station could run. Do the ABC / Citadel / Cumulus satellite formats still have the 6 or 6 and a half minute news break at the top of each hour? If so it will never work in Atlanta. I hope they 100.5 keep local.
 
Got it:

WYAY becomes WCNN-FM, Rock 100.5 becomes AC (Gold based to protect Journey and Q100.) Or, vice-versa.

To follow up on the Smooth Jazz idea, what about Smooth/Soft AC.
 
99X at 100.5 with the Regular Guys in the Morning. I actually think the Regular guys would would on 99X since there really isn't any music.
 
I still like my plan: WCNN to 100.5 (turn off the stereo and up the compression to squelch noise and interference from WSSL), Journey to 106.7, and TOC to 97.9. TRG stays on 100.5 and The Fan has 2 morning shows--Rude on 680 and TRG on 100.5.
 
secondchoice said:
My best guess the reason 100.5 continues is: The Regular Guys bill at lot higher than the 6+ rating indicate. If you are number 2 or 3 in a money demo, you can still bill a lot of money. The last I heard 790 bills around a million. That number is hearsay and third handed information, but listen to 790 and there are plenty of commercials you do not hear on 94.1.
Click to expand...

Only a few years ago The Zone did 13 million. Are things that much worse there now??!!
You make the correct observation here. If budgets are being met then management is happy and will change nothing.
In the long term management will try to develop strategies to maximize return on investment. My guess is that things will eventually change at 100.5.
But where is the niche? I'm not sure adding FM will help The Fan that much.....maybe I'm wrong.
It might be used as a flanker. To protect who? from whom?
Does anyone know if The Regular Guys is a hot sell on the streets these days?
 
Naw....that was a year. Guess I didn't think he was talking about monthly billing - usually I hear the yearly numbers quoted. But had I done some simple math I would have seen that's what he probably meant. $1M/month.
 
Looks like they dropped most of the classic rock and added harder stuff to the playlist.
 
They are verging on joke territory now. One day they're playing Bon Jovi, Tom Petty and The Cars...the next they're playing Avenged Sevenfold, Godsmack and Rise Against?

This station is such a mess that I honestly don't think there's any saving it now. From day one they had no direction whatsoever. With 96Rock and 99X out of the picture and The Regular Guys on the payroll, Cumulus was simply determined to force some sort of a "rock" format on this frequency - what kind of rock, you ask?

"Oh, who knows...just something rock...we'll meander aimlessly with a new music mix every 3 months until something magically sticks."

Guess what, guys? It doesn't work like that.
 
It all depends on The Regular Guys contract. If it says, “The Regular Guys shall air on Rock 100.5 only in the morning drive slot, 6am – 10 am slot” than Cumulus is stuck with the format. Any derivation gives Cumulus PD Rob Roberts room to negotiate. Dunno who represents TRG but I would imagine that group had the am drive/Rock 100.5 clause put in the contract. Meanwhile Roberts probably had a lengthy non-compete clause put in TRG’s contract should the station tank regardless of fault.

Bigger question: Is Rock 1005’s poor ratings the result of TRG? If not why punish the one thing that is working? It will be a story worth following in the next quarter or two.
 
Remember the big flip to get the popular Bert show to 99.7 because 100.5's signal was so weak? Seems like both the weaker signal and the Bert show are not big deals anymore.

How much would the smaller signal factor into the ratings?
 
trusty said:
How much would the smaller signal factor into the ratings?
Click to expand...

Depends: I you have a "narrow appealing format" and only cover half of the population of a market then by doing the math you have only half the chance of getting the ratings. That is not with 100.5. Compared to the C0's and C1's it is lacking in the fringe but 100.5 covers all of the big counties (population) in the market.

http://www.radio-locator.com/cgi-bin/finder?call=wlnt&x=0&y=0&sr=Y&s=C

Somewhere there is a link that shows you how to figure the number of people in a stations contour. I have not done that in several years but IIRC it is somewhere on the FCC filing site.
Being downtown 100.5 could in some buildings have a better signal than 95.5 or 97.1. Depends on the placement of windows, side of the building you are on, concrete and or steal beams, position of equipment in a particular building that mess with FM signals. Your mileage may very. C2 is the same as Class B which used a lot in the Super Urban parts of Northeast, to Chicago, and parts of California. IMHO the most important factor in FM Coverage is tower height and location. The tower that 100.5 is the old tower that 92.9 and 94.1 and one of UHF stations (69?) used for decades. 100.5 will stop on scan on my car radio in Canton. 100.5 is a viable signal.
 
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