FXX’s The League is a comedy based around fantasy football, though in reality, the fantasy football aspect of the show is a backdrop compared to what’s going on in the characters’ lives each week.
On the episode that aired this Wednesday night, the show wedged an ad for DraftKings into a scene. The characters were watching a new TV, and an ad for DraftKings came on. That led to a brief discussion about whether or not the characters liked daily fantasy, culminating with Ruxin comparing Pete’s love life to DraftKings and putting the episode back on track. I wonder if this was part of the
$300 million investment led by Fox Sports earlier this year.
