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A look at LA Sports Radio ratings vs billings

I subscribe to the Athletic, so I found the article and read it. My takeaway is very simple....and just my opinion. I know a little about WWL. The news director there was a friend of mine, and I visited the station a couple of times before he left just before hurricane Katrina in 2005. WWL is one of the strongest local brands in any U.S. media market. And not just for radio. WWL-TV had some of of the highest ratings for its local newscasts (including sports) of any station in America. All this when the owner was Loyola University! I got the impression from the article that the attempts to develop a viable all sports competitor was either under-funded and/or under-committed. Then there's the matter of weak or rimshot signals. And finally, as I alluded to in my previous post, WWL had/has a lock on the city's favorite sports teams and personalities.

I wouldn't want to have to compete against WWL. It would be like trying to bring down an elephant with a pea shooter. Even if you were properly funded with an all-star lineup and a big signal, it would be a very, very difficult task.
 
Miss Tuned said:
I don't! But I work for a University, and we have access to most of the paywalled newspapers, including the New York Times, which since recently also lets you access the Athletic. Perks!
Click to expand...
So, there's a Times bundle? What else does a NYT subscription allow a subscriber into?
 
CTListener said:
So, there's a Times bundle? What else does a NYT subscription allow a subscriber into?
Click to expand...
I don't know for sure specifically about the Times bundle or The Athletic, but libraries often have subscriptions to leading newspapers and other periordicals. Free as a public service or otherwise. My daughter actually taught at Queen Mary University in London for several years, and had free access to online content from all over the world. Paywall or no paywall. Going back more than half century, I spent a year of high school in Honolulu. That was a long way from home in the Chicago area. But keeping up to date from news from home via the Chicago Tribune with frequent stops at the Honolulu public library was never a problem for me.
 
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