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"A Very Special Christmas": Can Follow-Up Albums Be Deemed Unsuccessful?

In monitoring a few radio stations' Christmas playlists, it makes me realize how virtually all of the tracks on the compilation "A Very Special Christmas" - originally released in 1990 - are still in heavy rotation, nearly some twenty years later. Let me repeat: that's thirteen tracks (with the exception of Sting's "Gabriel's Message" and Alison Moyet's "The Coventry Carol") with frequent airplay during the holiday season. Not too shabby at all.

What I find interesting, though, is how the follow-up releases of "AVSC" have literally paled in comparison to the original album, when it comes to churning out radio hits. "A Very Special Christmas 2" has Bon Jovi's cover of "Please Come Home For Christmas," as well as the late Luther Vandross' "The Christmas Song", both of which are in marginal rotation at best; and Tom Petty's original "Christmas All Over Again" got some airplay on rock stations when the album was first released in 1992, but I rarely hear it on radio at all.

And as the number of "AVSC" albums goes up, so, too, does the lack of radio hits, it seems. Read the track listing of "A Very Special Christmas 3" and you tell me if any of these songs have been heard on the radio, at least during this decade.

It makes me realize how much radio has helped in familiarizing people with the tracks on the original "AVSC". I mean, thirteen holiday songs out of a fifteen-track album are still heard on the radio today (at least during the Christmas season). Yet sequels are hard-pressed to produce radio staples. Can anyone explain otherwise?
 
Re: "A Very Special Christmas": Can Follow-Up Albums Be Deemed Unsuccessful?

Several things. First of all, it's almost impossible to capture "lightning in a bottle" twice. The other issue, at least with me, is that these albums contain yet more cover versions for songs that most radio stations already have 10,000 renditions of in their music libraries. They even have cover versions of songs that have already been covered on previous Very Special Christmas editions.

At most stations that I have worked for, we played the crap out of that first volume, even though none of the artists on it fit our format (country). But I don't recall any station that I worked for ever even receiving the followup editions.

I believe the first one came out in 1987, not 1990, because I was already playing it on stations by then.

And aren't they up to about seven volumes of Special Christmas by now? I saw the track listings for the ones for which you posted links, and I don't see more than one or two tracks on each one that I would care to hear.

The more volumes they put out there, the less "special" it becomes.
 
Re: "A Very Special Christmas": Can Follow-Up Albums Be Deemed Unsuccessful?

firepoint525 said:
The more volumes [of A Very Special Christmas] they put out there, the less "special" it becomes.

Well said. And you're right on the release year of 1987 and not 1990 - I must have focused on the release date listed on the Amazon.com link above and not given it a second thought.

Merry Christmas all...
 
Re: "A Very Special Christmas": Can Follow-Up Albums Be Deemed Unsuccessful?

firepoint525 said:
At most stations that I have worked for, we played the crap out of that first volume, even though none of the artists on it fit our format (country). But I don't recall any station that I worked for ever even receiving the followup editions.

That's been my experience as well. After AVSC 2 it was tough to find even one song that was worth playing. I recall getting any number of nasty calls on Sheryl Crow's cover of "Blue Christmas".

For some reason, there are few if any Christmas songs released in the last 20 years or so that have become classics. I'd have to say AVSC 1 had to have been one of the last.
 
Re: "A Very Special Christmas": Can Follow-Up Albums Be Deemed Unsuccessful?

I don't want to hear about people like Sheryl Crow doing the classics. Leave those to the people who perform them properly anmd with the right instrumentals. If there were nasty calls, I assume she didn't do either.
 
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