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Address of WINN-106 Air Studios (Back In The Top-40 Days)
- Thread starter Bomba
- Start date
M
Mid West Clubber
Guest
Win 106 was the same way back then,, they didnt play much Urban Product either, but they didnt have that Hot Youth Friendly sound to them. I think we could make it work again in the Columbus-Seymour-North Vernon Area... Kiss in Louisville and WDJX 99.7 in Louisville are too far away to be considered local, and WRZQ is just too conservative as a Hot AC,,, not saying WRZQ should change what works for them, but there is nothing for the kids to listen to. I think a Rock Leaning station, that still played the pop and some R&B and Dance music could work,,, thats how the Heat Was... Win 106 was kinda like that as well, but they played more AC stuff and older 80s songs.. I really miss the Heat,,, their signal was very spotty in Martinsville, but in the car, and with my Dipole hanging out the window I could get it to come in.. Whatever made them change, did they have trouble selling Adds on the heat since Seymour is so conservative, and The Heat was just too hot for southern Indiana.
If the heat had survived all these years, they would probably be running ABCs Todays Best hits Format, or flipped to full blown Rock, or CHR by now.... The heat was ahead of its time in that region,,, but of course a station like that in 2009 wouldnt be like the old Heat since the musical landscape has changed.
If the heat had survived all these years, they would probably be running ABCs Todays Best hits Format, or flipped to full blown Rock, or CHR by now.... The heat was ahead of its time in that region,,, but of course a station like that in 2009 wouldnt be like the old Heat since the musical landscape has changed.
I'm fairly sure ABC no longer produces today's best hits.
M
Mid West Clubber
Guest
So do you guys think a Rock Friendly, and not too Ghetto CHR top 40 could work in the South Central Indiana area. It could cover Seymore, North Vernon, Columbus, Edinburg, on over to Nashville, and down to Scootsburg, Salem, and Bedford, and over toward Greensburg... I know this cant legally happen, but if someone was to buy 93.7 and bring back the Z-93.7 name with a similar philosophy to the original, could it work,,,, Southern Indiana doesnt really have a choice for POP Rock hits except AC WRZQ, and the weak fringe signals of WZKF and WDJX Louisville... I know it couldnt be too Rhythmic Urban Leaning in the Southern Indiana bible belt, but if it played more Rock and pure pop hits, and only the big quality Rhythmic stuff,,, but not be so Adult like WRZQ is. Could this work,, Im sure someone would be willing to sell a Freq for the right price,,,,,, 93.7 still should even be obtainable if we agreed to null its signal away from Warm 93.9 Contour....
F
First-time-long-time
Guest
The Columbus, IN stations are stuck in an aging market. According to recent area demos, that county has a median age over 38 now. Big chunks of the demos are 35 plus and 55 plus. The teens are really not in the play for radio listening or marketing there. I think the six Columbus area stations (WRZQ, WYGB, WINN, WCSI, and WKKG & WWWY) are pretty well stuck for now with what they have or some version of those formats. The radio stations between Indianapolis and Louisville, unless they find some unique niche, are mostly in the same demo boat, with a possible exception of Bloomington or any big college town. Columbus and has 2% Black, 3% Asian, 4% Hispanic (many think that's low) and 91% White in the county. That also limits the format mix.
I think when 106 was a 50 KW oldies format it cumed the largest numbers it ever had, but according to some of their staff I talked with it was a hard sell because of the age demos. I’d have to dig some old books out but I think I’m correct with their numbers at that time. The agency buyers are tone deaf when it comes to oldies formats and even local direct buys are not that easy.
What do you do now format wise in this part or any part of Indiana to have the sales revenue stream flowing enough to keep the station/stations on air? Will some stations go dark? Will more locally owned stations go on the market? If some of you have the money, this may be the time to have a broker start looking for you so you can buy your own station and put into play your idea of how to run a profitable and successful station or group. These are just some thoughts to mull over.
I think when 106 was a 50 KW oldies format it cumed the largest numbers it ever had, but according to some of their staff I talked with it was a hard sell because of the age demos. I’d have to dig some old books out but I think I’m correct with their numbers at that time. The agency buyers are tone deaf when it comes to oldies formats and even local direct buys are not that easy.
What do you do now format wise in this part or any part of Indiana to have the sales revenue stream flowing enough to keep the station/stations on air? Will some stations go dark? Will more locally owned stations go on the market? If some of you have the money, this may be the time to have a broker start looking for you so you can buy your own station and put into play your idea of how to run a profitable and successful station or group. These are just some thoughts to mull over.
Back to throwing records into the corn field...I went by there a few hours ago. There are trees behind the property so technically, the records were thrown from the side yard to the corn field to the north, rather that from behind the station. That's my assessment of the evidence...if the actual record thrower(s) would like to give first hand testimony, I'd gladly stand corrected.
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