"Entertainment for Men" was right there on the cover every month, so ESPN was an obvious advertising buy. ESPN wasn't even pretending to try to attract female viewers in 1982.
I actually bought my first issue of Playboy to read an article! It was the then-sensational interview with Jimmy Carter, in which he admitted "lusting in his heart" for women other than his wife. But yes, I did take a look at the centerfold. Several looks, in fact, as she was Patti McGuire, the very attractive future wife of tennis star Jimmy Connors. There was lust in my ... um, heart.
For anyone who wasn't alive then, it's difficult to grasp Playboy's place in American society---especially in the 1960s, and to a somewhat lesser extent, in the 70s.
My wife was a small-town Baptist girl. We were watching The Marvelous Mrs. Maisel on Amazon Prime. In 2019, there was an episode where Lenny Bruce appears on a TV show called "Miami After Dark", and I mention that it's practically a frame-for-frame reshoot of an actual episode of Playboy's Penthouse from 1959.
My wife is stunned. A skin magazine with its own TV show in 1959?
Turns out that very episode exists on YouTube, so we watch it, and she sees what America saw at the time...a sophisticated (by mid-century American standards) host in a tuxedo, smoking a pipe, welcoming famous people to a party in his apartment high above Chicago.
A serious discussion of comedy with Lenny Bruce, conversation and music with Ella Fitzgerald and Nat King Cole. No bunnies, no Playmates, no pitch for the magazine.
It lasted two years (it was syndicated and clearance in the midwest outside the major cities and the Bible Belt just wasn't gonna happen). The show returned in 1969 for two more seasons, this time in L.A., as Playboy After Dark with guests updated to include Harry Nilsson, The Grateful Dead, Fleetwood Mac (then just a well-regarded British blues band) and old guard favorites like Sammy Davis, Jr.
The Playboy Interview, articles written by leading authors of the time, as well as other luminaries (including Supreme Court Justice William O. Douglas), the Playboy Jazz Poll---in the 60s, and early 70s, Playboy was a 200-to-300 page magazine with 16 pages of nude women. It was mostly articles. And the articles were, in a lot of cases, must-reads.
It was only later that we learned what was happening at the Mansion, in the Grotto, and why Bill Cosby always seemed to be there.