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Air-1 and K-Love

They are have / are moving most of their headquarter staff and operations to just south of Nashville. Plus a lot of CCM music is recorded in Nashville. New head quy running the show. What is the largest populated area where they don't have a decent signal? It's all about number of people in the 60 db when they buy something. I believe they still have a large pile of cash should the opportunity come up.
 
They are have / are moving most of their headquarter staff and operations to just south of Nashville. Plus a lot of CCM music is recorded in Nashville. New head quy running the show. What is the largest populated area where they don't have a decent signal? It's all about number of people in the 60 db when they buy something. I believe they still have a large pile of cash should the opportunity come up.

They don't have any signals in St. Louis. They used to have Air1 there but shut them off. I believe they own some translators there but lease them to other operators. As a practice, they usually did not put K-LOVE on the air in markets with an existing Non Commercial CCM station. Air1 would go on instead. I believe that changed, but KLJY is that station for St. Louis. Air1 went off not long after Boost Radio (Which they carry on some of their translators) went on the air in St. Louis. K-LOVE was never on in St. Louis as far as I know.

They have backed down on buying stations because donations have been down because of inflation from what I have heard. This happened once before during the great recession in the late 2000s. They'll still buy stations, but they won't pay big amounts for them. Excess donations go toward buying new stations. This is common in non profit radio. Right now they probably need the money from the excess donations if they eased up on buying.


All of their financials are posted on the websites. You can read over that here. It's not really a secret. Finances | Positive Encouraging K-LOVE
 
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They don't have any signals in St. Louis. They used to have Air1 there but shut them off. I believe they own some translators there but lease them to other operators.
I just took a quick look and it appears there are no EMF properties in the St. Louis metropolitan area.
 
Ask yourself: When was the last time EMF lost a bidding war? Or even started one? More often, they will either make an unsolicited offer to someone who appears to be wanting out of the business, or if they hear a desirable signal is available, they will pre-empt any competing offers by making the highest offer at the outset.
EMF is also a willing buyer in many cases where a merger creates an oversized cluster and the new owner wants the excess station to become non-commercial.
Then, they convert the signal to non-commercial. No taxes. No FCC fees. They close down the studio and feed the transmitter directly with the national programming. Displaced employees? THEY COULD NOT CARE LESS ... not a terribly Christian attitude.
On the other hand, radio revenues in the market don't decline and that can mean more per remaining commercial station and more left for salaries.
So they get bigger, the revenue to the government takes a hit ... and even if it is a small one per station, it adds up; they recently underwent a corporate reorganizing and transferred control of all their licenses to "Air 1, Inc."
Yes, they don't pay corporate income tax. But the market revenue remains and is redistributed and taxable if the commercial stations make a profit.
I maintain that they are not playing on a level field, and that unfair advantage needs to be addressed. Besides, how many earth-based transmitters does God need, anyway? He is all-powerful and can certainly communicate without an intermediate medium if He wants to.
EMF is simply the first and really the only group in the US to follow the European (and much of the rest of the world) model of national stations with hundreds of frequencies but one program format.
 
EMF's all music formats are popular. Air 1 and K-Love survive off of donations. They don't sell Underwriting, leaving those dollars to other non-comms and commercial stations. Simply put, if the listeners don't kick in with donations, Air 1 and K-Love cannot exist. It appears there's a percentage of the population substantial enough for their stations to survive and possibly flourish.

EWTN and several others like American Family Radio provide national programming. Some stations add some local content. The difference with EWTN is they don't own stations but American Family sure does.
 
I just took a quick look and it appears there are no EMF properties in the St. Louis metropolitan area.

They own 101.9 K270BW. It used to be on 101.5 and it ran Air1 for awhile. They lease it to another broadcaster. The modern day Boost Radio launched there in 2014 with a similar format to Air1 at the time, Christian CHR. Air1 was on 89.5 WARW in Dorsey, and a translator elsewhere. That station signed off at the end of 2014.
 
They own 101.9 K270BW. It used to be on 101.5 and it ran Air1 for awhile. They lease it to another broadcaster. The modern day Boost Radio launched there in 2014 with a similar format to Air1 at the time, Christian CHR. Air1 was on 89.5 WARW in Dorsey, and a translator elsewhere. That station signed off at the end of 2014.
I missed that one. I see the city of license is "Bellefontaine" which does not exist. Nor does it exist as a CDP. Bellefontaine Neighbors is the name of a city just north of St. Louis city proper.

I had never even heard of Dorsey, Illinois, even though I spent several years in the St. Louis metro area (on the Missouri side)!
 
I don't know why WWLV took Air1 off co-owned WLXN. I think Air1 is on HD. I don't actually know if EMF actually owns those stations, but WLXN, a small AM near Greensboro NC, was Air1 and it has translators. Now WLXN is Southern gospel, and when there were complaints about no local content, it brought back local church services.
 
EMF's all music formats are popular. Air 1 and K-Love survive off of donations. They don't sell Underwriting, leaving those dollars to other non-comms and commercial stations. Simply put, if the listeners don't kick in with donations, Air 1 and K-Love cannot exist. It appears there's a percentage of the population substantial enough for their stations to survive and possibly flourish.

EWTN and several others like American Family Radio provide national programming. Some stations add some local content. The difference with EWTN is they don't own stations but American Family sure does.

EMF does accept money from labels at times for promotional purposes (I've heard the tag sometimes when they are promoting a concert tour etc..) But yes, a large majority of their operation is funded by listener or business donations.
 
EMF does accept money from labels at times for promotional purposes (I've heard the tag sometimes when they are promoting a concert tour etc..) But yes, a large majority of their operation is funded by listener or business donations.
There is not necessarily an exchange of money in those concert tour announcements; they can be simply recognition for credit purposes of the contribution of an artist's label for making their talent available for an EMF event.

In other words, somewhat like those screen credits after game shows where merchandise and things of value are given to winners and which acknowledge that those prizes were given in exchange for promotion.
 
Well, I still don't have to like it.

But since the overwhelming opinion here is that I am incorrect in my judgment, I will simply exit the thread, stage right (with apologies to Snagglepuss).
 


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