How long is this format gonna last? Will it last longer than their last demo member will? Can I hear a WTF?! I guess this means Ferris wins doesn't it? Congrats at least on being the only "Spy" left standing.
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Alert your grandparents! 105.3 is playing "their kind of music"
- Thread starter OKCRadioGuy
- Start date
Congratulations, KOKC, KTOK, KZLS, and KOMA-FM. You're no longer the "old people's station anymore. Alert the agencies. They now have a new station to not buy, etc. Considering what this thing is playing, it makes the other old people's formats audience look young.
Uh oh! I think I spotted someone already enjoying a Martini! http://www.elderoptionsoftexas.com/images/old_woman_joke.jpg
http://radioinsight.com/blog/headlines/32480/spy-wars-over-in-oklahoma-city/ claims this was their first hour:
#1 - "This Will Be" seems oddly out of place in this mix.
#2 - Nat & Natalie and Natalie all in the same hour isn't a format; this smells like another stunt.
Anybody found a website or stream yet?
#1 - "This Will Be" seems oddly out of place in this mix.
#2 - Nat & Natalie and Natalie all in the same hour isn't a format; this smells like another stunt.
Anybody found a website or stream yet?
This better be a stunt. That format worked very well in the mid 80's and into the 90's. Even then, it might as well have been on short wave as far as the 25 year old media buyers were concerned.
The Martini Lounge format has been tried over and over again. Didn't work in LA...probably won't work in OKC.
The Martini Lounge format has been tried over and over again. Didn't work in LA...probably won't work in OKC.
This format was tried in Phoenix a few years ago as "Star 97.5". It was a cool format but struggled in the ratings. Also, there were very few 'holes' in the Phx. radio dial at the time. IIRC there are several formats that would conceivably be more viable than Standards that are not airing presently in OKC.
Very true. That market has a ton more old retired people than OKC too.
The "Martini" format, or at least the way it was executed in St. Louis and Phoenix, doesn't have much appeal to seniors. While they might like Sinatra, Nat King Cole, and Dean Martin and will tolerate Diana Krall and Michael Buble, other artists in the format, like the Brian Setzer Orchestra and Cherry Poppin' Daddies, are a turn off to them. The target audience of the format is the late 20's through 30's crowd that shops at the Pottery Barn, Eddie Bauer and Starbucks, where pop standards play over the sound system and sell on CD's at the stores.
As has been mentioned in previous posts, the real problem is that it doesn't appeal to much of anyone of any age. It's actually a great concept, but it's more like Movin', brilliant on paper and disastrous when tried, than it is Jack or Bob FM!
As has been mentioned in previous posts, the real problem is that it doesn't appeal to much of anyone of any age. It's actually a great concept, but it's more like Movin', brilliant on paper and disastrous when tried, than it is Jack or Bob FM!
One advantage: they could turn off the stereo pilot light. ;D
There is a station in Dallas: KAAM 770 - kaamradio.com that is an Adult Standards format station that has been on the air more or less continuously since the late 1980s if I recall correctly. I like to listen to it when I'm in Dallas.
KAAM has always struggled as you can imagine. They are way out of the target demos so they have never gotten any agency attention and when they sent salespeople out to get accounts the hard way, they never appeared to consider that the type of establishments that directly bought were offering products or services that were so specialized that they could only sell so much to the limited audience before the effectiveness of the advertising wore off and the client moved on to some other medium leaving a void in revenue.
Things got so bad that the owner, going on a year ago now, started substituting infomercials about financial planning, funeral planning, and other captivating subjects in place of music between 1:00pm an 3:00pm. The published 12+ ratings which were about a .6 representing a little over 100,000 listeners in market 5 soared to a dazzling .3 and has stabilized for the time being at about 85000 listeners.
About six months ago, the driving force behind KAAM, morning host and PD Jaan McCoy aka Jaan Kalmes whose real interest is in 1950s and 1960s music bought a station in Greenvile, TX, KGVL 1400 and left KAAM. He and a couple of other Dallas Oldies veterans are entertaining the listeners of Greenville now.
During the infomercials, I listen via iPhone to KZQX in Kilgore - Longview, TX. It's actually entertaining and in the small community that it serves, is viable.
http://www.kzqx.com/
Listening to 105.3 as I type this, the music is so draggy and drab, I'm having trouble keeping my eyes open. That seems to be a big problem with the Standards formats that I've heard with the exception of KAAM and KZQX. I am rather unimpressed. Hopefully this is a stunt while they get something else up and running that has more appeal to some demographic.
Here in OKC, KOMA-AM had a big band and standards format in the late 1980s and KNOR 1400 had one not too long after KOMA quit.
KAAM has always struggled as you can imagine. They are way out of the target demos so they have never gotten any agency attention and when they sent salespeople out to get accounts the hard way, they never appeared to consider that the type of establishments that directly bought were offering products or services that were so specialized that they could only sell so much to the limited audience before the effectiveness of the advertising wore off and the client moved on to some other medium leaving a void in revenue.
Things got so bad that the owner, going on a year ago now, started substituting infomercials about financial planning, funeral planning, and other captivating subjects in place of music between 1:00pm an 3:00pm. The published 12+ ratings which were about a .6 representing a little over 100,000 listeners in market 5 soared to a dazzling .3 and has stabilized for the time being at about 85000 listeners.
About six months ago, the driving force behind KAAM, morning host and PD Jaan McCoy aka Jaan Kalmes whose real interest is in 1950s and 1960s music bought a station in Greenvile, TX, KGVL 1400 and left KAAM. He and a couple of other Dallas Oldies veterans are entertaining the listeners of Greenville now.
During the infomercials, I listen via iPhone to KZQX in Kilgore - Longview, TX. It's actually entertaining and in the small community that it serves, is viable.
http://www.kzqx.com/
Listening to 105.3 as I type this, the music is so draggy and drab, I'm having trouble keeping my eyes open. That seems to be a big problem with the Standards formats that I've heard with the exception of KAAM and KZQX. I am rather unimpressed. Hopefully this is a stunt while they get something else up and running that has more appeal to some demographic.
Here in OKC, KOMA-AM had a big band and standards format in the late 1980s and KNOR 1400 had one not too long after KOMA quit.
C
charles123
Guest
OKCRadioGuy said:
I bet you people are ticked off about this!!!!
Radiotime is pulling the over the air playlist for KINB to indicate what "the spy" is playing. The stream goes to "the spy".
Kind of amusing.
http://radiotime.com/station/s_33736/The_Martini_1053.aspx
Kind of amusing.
http://radiotime.com/station/s_33736/The_Martini_1053.aspx
It would be interesting to see what this format would do if it was on WKY ratings-wise. I remember it getting decent ratings as an easy listening station in the 80's. But even if standards improved 930's rating they still couldn't sell it without salespeople equipped with baseball bats, handguns and dynamite. ;D
It's really a shame that standards and now 50's-early 60's oldies is considered too old for group advertisers.
It's really a shame that standards and now 50's-early 60's oldies is considered too old for group advertisers.
While it's possible WKY did easy listening in the 80's, I always remember it as a country station in the 80's. I know it flipped to easy listening in either '90 or '91 when KKNG switched to soft AC, first as "Soft & Easy 92.5 KKNG" and later as "Mix 92.5." I seem to remember WKY being consistently in the 6-7 share range with the easy listening format. The flip to talk a few years later was a disaster. From everything I heard, it lost $500,000 its first year as a talker, and Gaylord just about had to beg Clear Channel to LMA it as it was on track to lose even more the following year.
WKY was AM stereo when they were easy listening, too... always wondered if I was the only one listening in stereo, though. 
Actually WKY was getting close to KTOK's ratings which prompted CC to want to get into a LMA to keep them from being a thorn in KTOK's side. Clay B. of Gaylord fame had a fight with the manager of WKY at the time and that's why the idea was even an option for CC. It was his way of getting rid of the manager and the station at the same time. Just get the rent and not be bothered.
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