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Alex Cooper Jumps From Spotify to SiriusXM in $125 Million Deal

Don CT

Don CT

www.hollywoodreporter.com

Alex Cooper Jumps From Spotify to SiriusXM in $125 Million Deal

The powerhouse 'Call Her Daddy' host strikes a new deal for her flagship show and Unwell podcast lineup.
www.hollywoodreporter.com www.hollywoodreporter.com

The world’s most popular female podcaster has struck a new deal to take her Call Her Daddy show and “Daddy Gang” of super fans over to SiriusXMstarting in 2025.

The move represents a major poach by the SiriusXM Podcast Network, as Cooper has been the music streamer’s No. 2 original behind Joe Rogan’s Joe Rogan Experience.
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I'm sorry, but that's more of an overpay than Joe Rogan was with Spotify at $100M. Leave it to SXM to up the ante for the sake of upping the ante.
 
Don CT said:
Will that strategy pay off in getting younger subscribers.
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If it's an exclusivity contract? Maybe. But nowadays you can get most content on Youtube or TikTok.
 
Don CT said:
Will that strategy pay off in getting younger subscribers.
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I rather doubt it, but it depends on what you mean by younger. If comparing the median age on this discussion board, then definitely yes.
This from Edison Research: The Podcast Consumer 2024 by Edison Research - Edison Research

"Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners."

It also appears like SXM is going to attempt and spread her popularity into other areas of their portfolio like they do with old MTV VJs and alike.
 
Kelly A said:
I rather doubt it, but it depends on what you mean by younger. If comparing the median age on this discussion board, then definitely yes.
This from Edison Research: The Podcast Consumer 2024 by Edison Research - Edison Research

"Podcasts reach all generations: 29% of kids age 6-12, 59% of those age 12-34, 55% of those age 35-54, and 27% of those age 55+ are monthly podcast listeners."

It also appears like SXM is going to attempt and spread her popularity into other areas of their portfolio like they do with old MTV VJs and alike.
Click to expand...
I guarantee she will make an appearance on Stern at some point.
 
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