This thread is not even 24 hours old yet and has 162 posts and 2783 views. I do not remember seeing another so popular. However, Atlanta is one of the most active boards on radio-info.com.
We're talking because there is finally (no, make that
FINALLY) something to talk about that has stirred interest across the board. Everybody enjoys a good game, and for years, we have been waiting for someone to take on WSB.
Years ago, WGST was the underdog - until it rolled over and played dead. Even though it beat WSB into getting on FM, the corporates at Clear Channel kept trying to kill it off until it became just a footnote in Atlanta radio. They thought WSB was unbeatable, and they were right. It had the signal, the heritage and the clout to stomp out anything that attempted to get close to it.
But FM leveled the playing field; WSBB was new; CBS didn't take advantage of it; CNN let go its radio staff; Cumulus was there and said, "Why not?"
There would not be nearly as much chatter had WYAY changed formats to another music channel. But, they did the unthinkable - spent money to provide a service that has no ironclad guarantee or any focus group's blessing of success. Cumulus showed us that it had the rocks to pull this off.
Hell, yeah. We're gonna talk about it. We were THAT hungry for something that was not
mediocre.
And we're gonna support it. Why? We
love a good game, and Cumulus has taken the field

.
.....Clear