Alt 105.3 Flips to Adult Hits "105.3 Dave FM"

[Loverofradio]

Here's what Maggie thinks about radio

https://uproxx.com/pop/maggie-rogers-female-alternative-radio/

wait until she finds out KROQ has been playing her song “Want Want” for awhile

 

[TheBigA]

wait until she finds out KROQ has been playing her song “Want Want” for awhile

KYSR is playing it twice as much. WNYL is playing it half as much. Q101 isn't playing it at all.

 

[JeremyAndrews]

Maggie Rogers has had more success on AAA than on Alternative. Honestly I consider her a AAA artist.

 

[Alan Smithee]

Just wanted to share this very short commercial from 1983:

Found this last night on a tape I finally got around to going through, rescued last summer from a dumpster someone tipped me off about.

 

[fordranger797]

One issue with Dave FM that I see right off the bat: for a station that professes to have “variety,” they are getting destroyed by the variety on 103.7. I think that KOSF is one of the most well-programmed classic hits radio stations in the country. It’s hard hard for Dave FM to compete with that.

 

[TheBigA]

I think that KOSF is one of the most well-programmed classic hits radio stations in the country. It’s hard for Dave FM to compete with that.

They're pretty different. KOSF is primarily 80s. KOSF is hosted. KITS has a broader range of music, and it's all unhosted.

 

[Gregg.]

In Los Angeles, Audacy owns both Jack KCBS-FM and Classic Hits KRTH. Both co-exist. I don't think they're that competitive with each other.

In Dallas, Audacy owns both Jack KJKK and Classic Hits KLUV. In Seattle, iHeart owns both Jack KJAQ and Classic Hits KJEB. In Cleveland, iHeart owns both Adult Hits The Lake 106.5 and Classic Hits WMJI 105.7.

Some of the Classic Hits and Adult Hits playlists overlap. But there are enough differences that they're not the same format.

 

[Alan Smithee]

They either need to find a genre of new music that isn’t getting enough play on existing stations, or if they’re going to stick with old stuff play a REAL variety where you’re truly surprised by what you hear next. This format has already played every song it’s ever going to play.

 

[TheBigA]

They either need to find a genre of new music that isn’t getting enough play on existing stations, or if they’re going to stick with old stuff play a REAL variety where you’re truly surprised by what you hear next. This format has already played every song it’s ever going to play.

They play them because they're hits. There really are no genres of new music. It they're not getting airplay, there's a reason.

Radio stations are more than songs. The difference is in the presentation. Listen to the station, don't just look at "last played."

 

[davideduardo]

What I've noticed is that the PUR figure in San Francisco appears to be lower than most other major markets. So that lower usage number makes it difficult to launch a new format. Because a large number of people aren't even sampling the broadcast stations. So you launch a new station and no one knows it's there.

My analysis of the San Francisco numbers is that the root cause of lower PUR is due to the near 1/3 of the market that is Asian. Nielsen has no DST for Asians, does not have a HDAA (High Density Asian Area) or trained placement staff speaking the Chinese dialects, Japanese, Korean, Vietnamese, Tagalog and a number of other languages used by large numbers of persons in the metro.

While some Asians or persons of Asian heritage are recruited in English, there is a huge group of people who are undersampled or not sampled at all. This makes it seem like they don't listen at all.

The math is more complicated than this, but the general idea of a huge portion of the market not having Differential Survey Techniques is likely behind the PUR problem.