I honestly don’t know, especially nowdays. When I did a stint there it was roughly 25-30 percent I’d say?? That’s what I can maybe recall from a non sales person. Can’t recall for sure. But as I said they have to weigh it. And maybe the programming shifts slightly if they move it to FM. But it has such a statewide farm identity any change would greatly affect that.The issue is revenue. How many buys on WHO are take into account the coverage outside the Metro Survey Area?
Even Agribusiness stations like WNAX are affected because farmers now have Internet connectivity and can get updates on demand on weather, prices and more.
But also maybe it’s not as big a deal now.