1570 is one of those radio stations that outlived its usefulness--as a commercial entity--30 or 40 years ago. Did WECU ever have a "heyday?" Pouring $5,000 or $8,000-a-month into it now is virtually guaranteed to turn that money into $5 or $8 in just thirty days.
There ARE people who have that kind of money to burn. And, for instance, if it keeps one of their aimless kids busy & off the street for a few years, 60 grand a year is worth every penny. So, as a playground, WECU could serve a positive social function. But, unless sheer brilliance is involved (and that's such a rare occurrence), no one should view it as a business venture.
CTC should talk to the university and propose that ECU buy the thing--or accept it as a donation (allowing a "marketplace price" for tax purposes) to function as a news-talk-sports vehicle and/or a place to shift some of WZMB's programming so that the FM might be re-directed. The WECU call-letters, of course, could then be shifted to the FM, as well.
There ARE people who have that kind of money to burn. And, for instance, if it keeps one of their aimless kids busy & off the street for a few years, 60 grand a year is worth every penny. So, as a playground, WECU could serve a positive social function. But, unless sheer brilliance is involved (and that's such a rare occurrence), no one should view it as a business venture.
CTC should talk to the university and propose that ECU buy the thing--or accept it as a donation (allowing a "marketplace price" for tax purposes) to function as a news-talk-sports vehicle and/or a place to shift some of WZMB's programming so that the FM might be re-directed. The WECU call-letters, of course, could then be shifted to the FM, as well.
