(From the "Stars & Stripes")
The American Forces Network is getting out of the sports play-by-play business on the radio.
The Department of Defense said Wednesday that the network will discontinue broadcasting live games later this summer. The decision was made based on worldwide audience surveys of military members and civilian employees stationed overseas who prefer watching sports over listening.
“When radio sports coverage comes on, most listeners tune out,” said Robert Matheson, the director of broadcasting at the AFN Broadcast Center in Riverside, Calif. “Our mission is better served when the largest possible audience tunes in to non-sports programming and spends more time listening.”
AFN radio play-by-play sports broadcasts were, as recently as 10 years ago, widely listened to. But the network has greatly expanded its television sports coverage since then.
Read more at: http://www.stripes.com/article.asp?article=38434§ion=104
The American Forces Network is getting out of the sports play-by-play business on the radio.
The Department of Defense said Wednesday that the network will discontinue broadcasting live games later this summer. The decision was made based on worldwide audience surveys of military members and civilian employees stationed overseas who prefer watching sports over listening.
“When radio sports coverage comes on, most listeners tune out,” said Robert Matheson, the director of broadcasting at the AFN Broadcast Center in Riverside, Calif. “Our mission is better served when the largest possible audience tunes in to non-sports programming and spends more time listening.”
AFN radio play-by-play sports broadcasts were, as recently as 10 years ago, widely listened to. But the network has greatly expanded its television sports coverage since then.
Read more at: http://www.stripes.com/article.asp?article=38434§ion=104