another psychotic shuffle of call letters and frequencies

[chrish]

When will these morons learn....it almost never works, just confuses the listeners....no one wins. The nitwits doing this are all ADD and ADHD addled
and should be force fed ritalin.

 

[sfradio]

what dose it matter with 2 AM stations that nobody can hear and nobody even listens to

 

[MarioMania]

What 2 stations are going to swap??

 

[DavidKaye]

When will these morons learn....it almost never works, just confuses the listeners....no one wins. The nitwits doing this are all ADD and ADHD addled and should be force fed ritalin.

Almost never works? KSAN was popular on 1450 as an R&B station, popular on 94.9 as a "free-form" station, and as a country station, and is now somewhat popular on 107.7 as an oldies station.

KSOL was popular on 1450 as an R&B station, popular again on 107.7 as an R&B station (the first "urban" station in the Bay Area to make it to #4 in the ratings), and popular again with various Latin music formats on 98.9 where it is today.

Though KOIT was not directly transferred from 93.3 to 96.5 it did find more success on 96.5 than it had earlier.

KYLD survived the transition from "Wild 107.7" to "Wild 94.9" with nary a scratch.

KJOY and KJAX in Stockton swapped as rock listenership moved to FM and easy listening to AM, and both were able to continue their success with their respective formats.

About the only one that fell on its face was KFRC.

 

[raccoonradio]

KNEW and KKSF are switching.

In Boston when CC launched "Rush Radio" (now "Talk 1200") on its AM 1200 the calls had orig. been
WKOX...WXKS was 1430. They flipped the calls. In one way it makes sense as WXKS 1200 also broadcasts
on the HD-2 of WXKS-FM 107.9, so you line up the "WXKS"-es. But the calls may not matter to too many
people...unless maybe the station likes the ring of "WXKS" better than "WKOX" for their AM talker.

 

[recto101]

KDFC did this with KUFX when KUFX got 102.1 and KDEC got 90.3 and 89.9 fm

 

[LKellerIII]

When will these morons learn....it almost never works, just confuses the listeners....no one wins. The nitwits doing this are all ADD and ADHD addled and should be force fed ritalin.

Almost never works? KSAN was popular on 1450 as an R&B station, popular on 94.9 as a "free-form" station, and as a country station, and is now somewhat popular on 107.7 as an oldies station.

KSOL was popular on 1450 as an R&B station, popular again on 107.7 as an R&B station (the first "urban" station in the Bay Area to make it to #4 in the ratings), and popular again with various Latin music formats on 98.9 where it is today.

Though KOIT was not directly transferred from 93.3 to 96.5 it did find more success on 96.5 than it had earlier.

KYLD survived the transition from "Wild 107.7" to "Wild 94.9" with nary a scratch.

KJOY and KJAX in Stockton swapped as rock listenership moved to FM and easy listening to AM, and both were able to continue their success with their respective formats.

About the only one that fell on its face was KFRC.

I agree with David. The call-letter/format swaps in 97 (98?) were much more complicated, and everybody dealt with it. It was when Clear Channel merged with AM/FM Corp and hoovered-up a bunch of stations and swapped frequencies with whatever company owned KSAN 94.9 at the time - Susquehana, I think. So while the FCC was catching up with the approvals and paperwork, it went something like this:

- CC flipped K-Big 98.1 to "Kiss-FM" (old school), but it had to legally ID as "KBGG" for a couple of months.

- The frequency swap meant Wild 107 became Wild 94.9 -so for a couple of months, the new KSAN 107.7 had to legally ID as "KYLD," while Wild 94.9 had to legally ID as "KSAN."

- Around that same time, 98.9 flipped from old school (soul) to Spanish language, and kept the call letters KSOL, making the brand "Estereo Sol" ("sun" in Spanish). I always thought that was clever.

Being a radio nerd, I enjoyed the top of the hour IDs during this period, in which the call letters would be whispered as fast as possible to technically conform with the legal requirements, while they hoped listeners would miss it entirely.

 

[DavidKaye]

Almost never works? KSAN was popular on 1450 as an R&B station, popular on 94.9 as a "free-form" station, and as a country station, and is now somewhat popular on 107.7 as an oldies station.

I left out a glaring example so big I forgot to mention it: In April 1977 the following happened:

KCBS-FM went from 98.9 to 97.3
KEAR went from 97.3 to 106.9
KMPX went from 106.9 to 98.9

None of the stations suffered from this swap. The stations at the time, in order, were contemporary, religion, and big bands.

 

[Lou_S]

Being a radio nerd, I enjoyed the top of the hour IDs during this period, in which the call letters would be whispered as fast as possible to technically conform with the legal requirements, while they hoped listeners would miss it entirely.

I liked CBS's version when they flipped 97.3 to Alice Until the new calls came through ...

"This station used to be KRQR San Francisco".

 

[Madmansam]

When will these morons learn....it almost never works, just confuses the listeners....no one wins. The nitwits doing this are all ADD and ADHD addled and should be force fed ritalin.

KJOY and KJAX in Stockton swapped as rock listenership moved to FM and easy listening to AM, and both were able to continue their success with their respective formats.

Actually only KJOY calls and AC format moved from AM 1280 to FM 99.3. The KJAX calls went to AM 1280 but the easy listening format of 99.3 actually died in 1989. 1280 became "News/Talk". 99.3 succeeded while poor 1280 continued in spiral downward.

 

[SFStatic]

Call letter swaps really don't mean much of anything in the PPM world. Interesting for those of us on this board and others that are 'tuned in' to broadcasting, so to speak, but to the meter and it's panelists irrelevant.