The original KNX-FM peaked in ‘76. By ‘81, the same time “yacht rock” was fading, they tried to rock a bit harder, and lost what they had left.
No lie there, Mike.
I remember thinking that the end was near when they tried rebranding as "Quality Rock 93-1" in 1988. And that was only a couple of years after the rebirth.
But I still remember -- quite vividly -- listening to the transition back from KKHR. Pat Garrett was the last jock on the air, and played what I took as wishful thinking as their last song: "Don't You (Forget About Me)" by Simple Minds. Then came a surprise ... back when the Hitradio format was launched, there was no such thing as instant call letter changes, so for the first week or two, the calls were unchanged. And to make matters worse, for the first several days Dave Hall was still doing mornings with his best imitation of a "boss jock". And someone found an aircheck of him, and the 10:00 legal after the Simple Minds song was Dave screaming "Hitradio 93! KNX-FM! Los Angeles!", followed by Michael Sheehy saying "hey Dave ... mellow out, will ya?"
Then came a dig at the suits, which I later found out was the result of focus groups CBS had commissioned as they realized KKHR was never going to dethrone KIIS-FM. Apparently (as it was told to me) practically every focus group had at least one person who asked "whatever happened to KNX-FM?"
So the very first song played was "Big Yellow Taxi" by Joni Mitchell, with the lyric
"don't it always seem to go that you don't know what you've got 'til it's gone?" Then one of the original super-long jingles, and the perfect second song, Emerson Lake and Palmer's "From The Beginning".
I still wonder what would have happened if KNX-FM hadn't been ripped off the air in the first place. My best guess is that it would have evolved into one of the early AAA stations. (Which would have meant no "Channel 103.1" in 1998.)
Of course, we all know what ultimately happened to Dave Hall, right?