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Apple to Buy Older Shows for TV+ in Bid to Challenge Netflix

Y2kTheNewOldies

Y2kTheNewOldies

https://www.bloomberg.com/news/arti...er-shows-for-tv-stepping-up-netflix-challenge

Apple Inc. is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalog of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.

The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.

The move represents a subtle strategy shift for Apple TV+, which launched in November with a lineup of original programs. The company plans to keep TV+ focused on original shows, and hasn’t yet acquired any huge franchises or blockbusters for its back catalog, according to the people, who asked not to be identified because the deliberations are private
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It will be interesting to see what Apple is going to get for broadcast rights though when they are competing against, Hulu, Peacock, All-Access, Netflix, Amazon and Disney+.
 
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