These days with digital TV, most viewers have no idea whether they're watching VHF or UHF TV. But in analog days, VHF stations (2 - 13) had a very big advantage over UHF (14+) stations because VHF signals were easier to receive and because VHF stations had likely been in the market longer.
Before digital TV became the norm, I don't believe there was any market that didn't have a VHF station as its news leader in ratings. Didn't matter which network it was affiliated with. Didn't matter how much money each station put into the news product. Every place I know of where VHF and UHF channels co-exist, the VHF stations were always ahead of the UHF in ratings for the early morning, midday, evening and late newscasts. (I remember 7 markets in the U.S. where there were no VHF analog stations: Fresno, Bakersfield, Wilkes Barre-Scranton, Peoria, Fort Bend, Fort Wayne and Youngstown, so those don't count.)
Now that most viewers don't know the real channel they're tuning in and most stations are really broadcasting on UHF, I wonder if any former analog UHF station leads in its market in even one newscast. I also wonder if habits are so ingrained that even where a station like WABC-TV NY, which elected to remain on VHF 7 and whose signal is troubled, isn't still leading with all its newscasts.
Gregg
[email protected].
Before digital TV became the norm, I don't believe there was any market that didn't have a VHF station as its news leader in ratings. Didn't matter which network it was affiliated with. Didn't matter how much money each station put into the news product. Every place I know of where VHF and UHF channels co-exist, the VHF stations were always ahead of the UHF in ratings for the early morning, midday, evening and late newscasts. (I remember 7 markets in the U.S. where there were no VHF analog stations: Fresno, Bakersfield, Wilkes Barre-Scranton, Peoria, Fort Bend, Fort Wayne and Youngstown, so those don't count.)
Now that most viewers don't know the real channel they're tuning in and most stations are really broadcasting on UHF, I wonder if any former analog UHF station leads in its market in even one newscast. I also wonder if habits are so ingrained that even where a station like WABC-TV NY, which elected to remain on VHF 7 and whose signal is troubled, isn't still leading with all its newscasts.
Gregg
[email protected].