nomadcowatbk said:TexasTom said:There's a lot of generalizing about both the wealthy and the poor in this thread. My suspicion is that neither group is as easy to generalize in viewing habits (and TV packages) as many seem to want to assume.
But my guess is that the likelihood of whether a household subscribes to cable, satellite, or is OTA-only may vary more broadly by market than it does by income level.
But what are the demographics of anti-TV types?
Interesting question. In the UK they are generally artsy/creative types or reasonably well paid state sector workers..... middle class, left wing with a *very* small 'L'. We nickname them 'bleeding heart middle class' as they are often faintly ashamed of their middle classness and their wealth (but not enough to give it away
Of course it's a tiny minority of 'bleeding heart's who have no TV at all, and they are an even tinyer minority of the middle class as a whole. And not all creative types or state employees are lefties
Sky and Virgin (the UKs main satellite and cable providers) have successfully positioned themselves as fairly upscale brands of late, especially with channels like 'Sky Arts HD'. In reality they appeal across the social spectrum I think.
Incidentally some centre-left/liberal people reject Sky not because they have no interest in TV, but because of the connections with Rupert Murdoch, even though Sky itself is pretty much politically neutral.