Nielsen is now reporting that the percentage of TV households is dropping. To be clear, Nielsen's current definition of a TV household is a home with at least one TV hooked up to cable, satellite or antenna that can get at least 1 station. It's now estimated that nearly 5% of homes nationally are not TV households under this definition. In the Austin market, the total is about 10%. This does not mean these homes don't have TVs, just that their TVs are not hooked to an antenna or cable/satellite service. They may be hooked up to Netflix or other streaming services, but that does not count for Nielsen's definition of TV household.
So the question for you all: are any of you in this category of a "non-TV" household by Nielsen's definition? If so, what do you watch?
So the question for you all: are any of you in this category of a "non-TV" household by Nielsen's definition? If so, what do you watch?