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Article: KBUE-FM's grouchy Don Cheto shakes up morning radio

Don Cheto may come off as a country bumpkin, a hard-headed but sentimental Mexican hillbilly who wishes things could be like they were in his little rural town of La Sauceda, Michoacán. But he's no fool. The character, as played by 27-year-old immigrant Juan Carlos Razo, has become the latest talk-show sensation in the highly competitive world of Spanish-language radio.

http://www.latimes.com/entertainment/la-ca-doncheto9dec09,0,625649.story?coll=la-home-center
 
I thought I knew and yes, Cheto es a spanish word we use to say Cheetos!!
 
txray37 said:
What does Cheto mean as Don Cheto at KBUE-FM? How is it pronounced?

Cheh (as in the "Che" sound in "chest") - toe (as in what you have on your feet unless you are an amphibian). Accent on first syllable. "don" is a sign of respect, like don Quixote, the famous Spanish novel. Younger people often use it to address older people, putting "don" in front of the persons given name or it may be used in situations like an employee to the employer or business owner, etc. It's an honorific that implies respect for age, position or acheivement.

As said, it is a nickname for Héctor. Like Pepe for Jose, or Bill for William.
 
DavidEduardo said:
txray37 said:
What does Cheto mean as Don Cheto at KBUE-FM? How is it pronounced?

Cheh (as in the "Che" sound in "chest") - toe (as in what you have on your feet unless you are an amphibian). Accent on first syllable. "don" is a sign of respect, like don Quixote, the famous Spanish novel. Younger people often use it to address older people, putting "don" in front of the persons given name or it may be used in situations like an employee to the employer or business owner, etc. It's an honorific that implies respect for age, position or acheivement.
And shurely, we all know what other uses "Don" has. For example, Don Juan (you know what i'm talking about David?);D
 
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