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As Stern splits, big markets lose rock radio

E

eGillCVI

Guest
You guys will love <a href="http://news.yahoo.com/s/nm/20051029/en_nm/radio_dc">this article</a href> and we'll probably get lots of mileage out of it.
 
> You guys will love this article and we'll probably get lots
> of mileage out of it.
>


Its interesting, but last year a band like Modest Mouse became a household name throughout the country. If they were to have broke big this year the Philadelphia region would never have heard of this band ( except for the XPN listeners of course)
 
This might be the most telling statement:

"But although there are fewer rock and modern rock radio outlets on the air than there were a year ago, Nielsen SoundScan figures from the first 41 weeks of 2005 show modern rock album sales at 90.1 million, holding a 20.8 percent share of the market. That exceeds the 20.1 percent it had through the same time period for 2004, and if the numbers hold up, will mark the seventh straight year that modern rock has had a market-share increase."

Modern rock hasn't lost popularity. It's just fragmented so much that it's impossible to build consensus. Look at some of the top hits on the Alternative chart right now: Are the people who listen to Nickelback going to stay tuned when the Gorillaz come on? Are Gorillaz fans going to stay tuned when Fallout Boy comes on?

Alternative gets all the TSL weaknesses of CHR, without the massive cume. Add this to the fact that modern rock listeners are the first to embrace new technology, and the fact that CHR and Active Rock stations poach songs from the format as soon as they become hits, and it's a wonder that Alternative works anywhere. The fact that it does is a real testament to the fans' dedication to the music, even though they can't agree on what that music should be.

It's not as if this is lack of new rock radio is unprecedented though. The situation in Philadelphia now is similar to the situation in Philadelphia in the early 90's. Before WDRE signed on, Philly had classic rock WYSP and mostly classic WMMR. It took grunge, a true movement in rock music, to shake rock radio up, and it will take another movement to do it again.
 
Don't forget New Found Glory, Trapt, Story of the Year, AFI, Blink, Offsping, The Darkness, Breaking Benjamin and many others, who were introduced to the area by WPLY, with their new releases last year. Lets face it, as hard as it is to swallow, the cigar smoking, arrogant suits do not want the Rock product on the market, although it is more popular today than ever. The old Heavy Metal bands are also packing them in. They would rather push the repititous, same sounding, violent sound called Rap, a poster had the answer in a nutshell a week or so ago.
 
> You guys will love this article and we'll probably get lots
> of mileage out of it.
>
good article - thanks for the link.
 
We all know that music is cyclical. Alternative will be back somewhere on the dial in Philly. Whether it will be on a station that plays only Alternative is yet to be seen. But I doubt very highly that it's off our airwaves for good.
 
That's probably the most intelligent well articulated thought out article on the subject I've seen. Well done Slinky.

I think that is probably the reason that Alt-Rock stations are a dying breed. It has such a fragmented and fiercly opinionated group of fans. Who would prolly do alot of station surfing when songs they dont like come along. Also both XM and Sirius have a wider variety of Alt-Rock stations and they also put em into groups that may have more of the music on one channel that one would like than would a commercial FM station.
 
Misplaced

It's not a local story. It doesn't belong here.
 
Re: Misplaced

> It's not a local story. It doesn't belong here.
>
HUH???
 
Re: Misplaced

> > It's not a local story. It doesn't belong here.
> >
> HUH???
>
Well said. I second the HUH????
 
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