Audacy will serve as the exclusive, multi-year ad sales and distribution partner for CBS Sports' network of sports podcasts under a partnership the two companies announced Friday. The two companies have a long history of working together. Audacy predecessor Entercom acquired CBS Radio in 2017 and operates the CBS Sports Radio network.
“We are incredibly excited to be partnering with CBS Sports in the podcasting space - properties I know well from my time spent there,” said Ken Lagana, Executive VP of Digital Sales at Audacy. “Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching.”
