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AZTV7/Cable 13 NEWS RELEASE: FRASIER, MARRIED BEAT COMPETITION IN KEY DEMOS

michael hagerty

michael hagerty

NEWS RELEASE
July 31, 2008
For Immediate Release
Contact: Michael Hagerty, Director of Programming and Promotion 602-224-2271 or [email protected]



FRASIER, MARRIED BEAT COMPETION IN KEY DEMOS

KTVK, KPHO, KASW, KPNX, KUTP and KPPX All Either Outpaced Or Tied



AZTV7/Cable 13 (KAZT) scored impressive victories over the competition in key demographics in the just-ended July 2008 Nielsen sweeps.

In Women 25-54, Frasier on AZTV7 from 9:00-10:00PM beat KTVK’s News at 9, Malcolm In The Middle/King Of The Hill on My45 (KUTP), and E.R. on ion51 (KPPX). Frasier finished a mere 2/10ths of a point behind Friends/King Of Queens on CW6 (KASW).

In Women 18-49 and Adults 25-54, Frasier tied KTVK’s News at 9, and beat Malcolm In The Middle/King Of The Hill on My45 (KUTP) and E.R. on ion51.

At 6:30 PM, Married…With Children on AZTV7 tied Extra on KPNX in Men 18-49, and beat Entertainment Tonight on KTVK, the 6:30 news on CBS5 (KPHO), and Family Matters on ion51.

“Each sweeps period, the demographic story for AZTV7 just gets better and better” said Michael Hagerty, AZTV7’s Director of Programming and Promotion. “More and younger viewers continue to not only discover us but to make us a viewing habit.”

AZTV7 is poised for even greater success this fall as Montel and M*A*S*H move to the station from FOX10 (KSAZ), Judge Maria Lopez switches from CW6 and the all-new, first run Judge Karen debuts, followed in 2009 by Marie Osmond’s new talk show and Everybody Hates Chris.



AZTV7/Cable 13 (KAZT) is Arizona’s only locally-owned television station, part of the Londen Media Group. Launched in 2002, AZTV7 delivers unique local programming (The Pat McMahon Show, AM Arizona, Autoshow with Michael Hagerty), regional sports (NHL Phoenix Coyotes Hockey, Maximum Cardinals, The University of Arizona Coaches’ Show) and the best of classic and contemporary comedy (I Love Lucy, The Andy Griffith Show, The Brady Bunch, Cheers, Married…With Children, Frasier, My Wife & Kids, According To Jim, George Lopez, Reno 911!). The station also has a global online presence at www.aztv.com .
 
Michael, these are impressive victories…I just wonder how many old school media types out there still subscribe to the ancient belief that the July book is worthless (because the Big 3 broadcasters, who don’t seem to try very hard in the summer, told them so…)
 
Channel 7 shares the same fate as channels 3, 8, 10, 45 and 51 in my house (and 61 exists only for reruns of Two and A Half Men). They do not exist on any menu on-line or on-screen and are automatically skipped during searches. Hopefully the addition of RTN to 7 will make it worthwhile to watch again but current offerings fall very short, especially when dominated by colon-blow infomercials hour after hour.

I wouldn't be blowing my horn too loudly over what is best described as trailer-tainment.
 
landtuna said:
dominated by colon-blow infomercials hour after hour.
Click to expand...

In the interests of accuracy, AZTV7/Cable 13 airs infomercials on weekdays between 11:00 AM and 3:00 PM and from 11:00 PM to 1:30 AM. This fall, that changes to 11:30 AM to 2:30 PM and 12:00 Midnight to 2:00 AM.


---Michael Hagerty
 
landtuna said:
Channel 7 shares the same fate as channels 3, 8, 10, 45 and 51 in my house (and 61 exists only for reruns of Two and A Half Men). They do not exist on any menu on-line or on-screen and are automatically skipped during searches. Hopefully the addition of RTN to 7 will make it worthwhile to watch again but current offerings fall very short, especially when dominated by colon-blow infomercials hour after hour.

I wouldn't be blowing my horn too loudly over what is best described as trailer-tainment.
Click to expand...

Compared to what occupied that channel before AZTV, I would say they've done a fantastic job going after the big guys, investing in the facilities and providing more viewing options. Nice to see the only locally-owned station carving out a niche for itself and putting some serious effort into their programming. I'm a regular viewer of the Frasier reruns, and I doubt that show appeals to the "trailer-tainment" crowd.
 
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