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B wins Christmas, WALR overtakes WSB Radio, A country dead heat- Holiday PPM

W

wpb1999

1) B98.5 (9.4 in XMAS shares)
2) V103 (following right behind)
3) Kiss (becoming a major ATL radio player)
4) WSB Talk
5) Hot
6) Star 94
7) Praise
8. Majic (still don't get the misspelling)
9) The Fish
10) Q100
11) Kicks and Bull (tied at 3.8)
13) WiLD
14) PROJECT 9-6-1
15) River
16) WABE
17) The Fan
18) El Gato Patron (has stayed at 1.9 for 3 months... yeah Melissa Forrest, its great, isn't it?)
19) Dave FM (can see All News, All the time...)
20) WYAY (down to a 1.7 from a 3 they had, er, maybe 5 months ago...sad)
21) Rock1005 (YIKES, a 1.1 share, I predict that by the time JAN. PPMs come out, they are GONE) and Joy FM
23) WGST (looks like "new at 92.3 isn't helping)
24) The Zone
25) La Raza

Cume Numbers.... (top 10 and in order)
B, V103, Q100, Star, Kiss, WSB, Hot, Majic, River, WiLD

What are your thoughts?
 
It looks like WYAY has hit the bottom. They can only go up at this point, but probably not
very much.

I think it's time for a lot of stations to DO SOMETHING (and re-invent), like WALR did. They
would be a solid #2 if Christmas B-98 was in usual mode.
 
So I'm wondering; If 105.3 remains at a consistent 1.9, is that (or could that be) good enough to keep them around? Does this mean they have enough of a consistent audience to consider sticking with it, and is it worth it revenue-wise?

I believe there are many stations that know they could never be number one, but are kept up - as long as the profit is enough to make it worth it. If you keep a consistent 1.9 without falling, does this mean a solid, loyal audience, even if the rating is low? Would it hurt or help to move 105.3 to a smaller and cheaper signal, where you'd be saving on expenses, but at the same time, risking losing some audience?

I'm beginning to believe that there must be a lot more to the radio 'game' than we know, regardless of whether or not we work in the radio programming side of things. There seems to be a lot of talk about Armchair Quarterbacking going on across these boards and many thoughts regarding the fact that forum posts have no merit. So, I wonder if there's a lot more to it than meets the eye. Is everything really as counter intuitive as it seems? Is there a reason why what we believe are failures or what we see as low ratings are tolerated for long periods of time sometimes while other times they're not? Is there a reason why a lot of suggested ideas that turn out to be a good idea in the end aren't always thought of / considered and tried at an earlier time? And exactly at what point after discovering that something's not working does a station decide to make a change and why? Can you still be very successful and thriving even if the overall rating number seems low?

I think the more I know or see, the more confused I get when it comes to trying to get how things are decided behind the scenes.
 
>Majic (still don't get the misspelling)


Some years BCP (Before Cell Phones), G.E. manufactured and marketed a line of two - way radios called "Mastr". Why, you may ask. Simple - "Master" is in general use, but "Mastr" is not. Therefore, "Mastr" could be copyrighted or servicemarked.
 
gregg75 said:
I think it's time for a lot of stations to DO SOMETHING (and re-invent), like WALR did. They
would be a solid #2 if Christmas B-98 was in usual mode.
Click to expand...

I've always thought that if WALR's tower was located somewhere in the city, say at the Richland site, instead of down in Newnan, it would tie or beat V-103 in the ratings. This was my thought, even before the format tweak. V-103 gets some listeners by default because of WALR's signal not not being quite as strong in the northern suburbs.
 
AtlantaLateShow said:
Why is nobody listening to 100.5?
Click to expand...

97.1 has had "trouble" during morning drive. (Failed Eddie Money Show). Unless you have a killer morning show (like WDVE Pittsburgh) Classic Rock / Rock stations usually do not do that well during morning drive in a lot of markets. The Regular Guys were doing better than the rest of the station. It would be a good study to see where their (TRG) listeners go.

IMHO 100.5 has "shifted" their music so much lately the average listener does not know if they or a Classic rock with a few album tracks, (like the old 96 Rock) or a "New" rock station, or a Classic Rock (like 97.1). Do not try to go head to head with 97.1's musically and they will thrive.
 
secondchoice said:
AtlantaLateShow said:
Why is nobody listening to 100.5?
Click to expand...
IMHO 100.5 has "shifted" their music so much lately the average listener does not know if they or a Classic rock with a few album tracks, (like the old 96 Rock) or a "New" rock station, or a Classic Rock (like 97.1). Do not try to go head to head with 97.1's musically and they will thrive.
Click to expand...
Until recently 100.5 was strictly in classic rock mode, a game that I knew they would lose against River. Now, they are back to "whole rock experience" mode--a smattering of classic, a lot of 80s (hair and non-hair) that River won't play for being too hard or too new, and some newer stuff that River wouldn't even consider. That seems to be a comfortable niche between River and Project, without competing too closely with either. How big it is remains to be seen.

River has doubled down on classic rock, dropping the softer ACish stuff and playing harder and deeper stuff. While I like their B98.5 "burn and turn" approach (burn some songs, then turn about half the playlist, and repeat), it does result in some format weirdness such as an odd deep cut you don't expect, and the old burned song that has spent a long enough time in Radio Purgatory that it sounds fresh again (one current example is "Stairway"). But it works. They still remind me greatly of Z93 in their classic rock days, although the playlist seems more thoughtfully curated than Z93's was.

Now if River can figure out what to do in AMs....
 
secondchoice said:
jabba17 said:
Now if River can figure out what to do in AMs....
Click to expand...

DING DING DING

I got it. Are there any "stand up" comics that can keep it clean enough for radio around?
Click to expand...
Keeping with the Z93 approach, could they do "Traffic Jam & Jokes" in the AM? For those of you who don't know/remember, Z93 would do PM drive with Bob Bailey and alternate music with recorded stand-up, bleeped as needed.

How about someone doing a throwback "Morning Zoo/Wake Up Crew" type morning show? Would such a show work as a throwback piece, or has its time come and gone?
 
GRS86 said:
gregg75 said:
I think it's time for a lot of stations to DO SOMETHING (and re-invent), like WALR did. They
would be a solid #2 if Christmas B-98 was in usual mode.
Click to expand...

I've always thought that if WALR's tower was located somewhere in the city, say at the Richland site, instead of down in Newnan, it would tie or beat V-103 in the ratings. This was my thought, even before the format tweak. V-103 gets some listeners by default because of WALR's signal not not being quite as strong in the northern suburbs.
Click to expand...

Maybe so. It would be battle considering, but V-103 intentionally tweaks themselves during the middays and late nights to compete with both Kiss and Majic. Although the 18-49 year olds are their target audience, V makes it their habit to directly target 25-35 year olds such as the annual "Passion & Poetry" soul music and spoken word and heavy promotion of R&B and soul artist events along with always being on top of new R&B and soul music long before their UAC competition.

25-35 year old blacks are a very fickle group that doesn't listen to just exclusively R&B and still enjoys their contemporary hip-hop along with going to the club and parties. That is the largest segment of the black listening audience in this market, so that is what makes this battle so interesting.
 
I understand it's what is called the "holiday" rating monthly, but interesting that WSTR surpassed Q-100 in both 6+ and 12+ overall ratings this month. Am sure that the Bert Show being on vacation probably hurt Q-100. But, regardless of that factor, that's the first time that Star has beaten Q-100 in the "overall score" in quite a while. And it does show the developing and telling over-dependence of Q-100 on Bert. Has been a strong year of growth for WSTR.
 
6+ numbers + meaningless holiday book = numbers that might as well have been picked out of a hat. Just for kicks (not 101.5), I'll try to extract what little logic I can from these...

Q100's performance screams Christmas fluke. Whether the slippage was attributable Bert's vacation, B98.5's Christmas music, audience vacation patterns or a combination thereof (my guess), I couldn't say because I don't have access to breakdowns. I'm sure they're not losing a minute of sleep over these numbers, and rightfully so. I do, however, find it interesting that Star upticked slightly. You'd think they'd suffer just as bad a hit as Q100's, if not worse considering they're closer than Q is to B98.5. I personally feel the Falcons broadcasts sound out of place on a HAC, but could they have cushioned the blow? These are pure throwaway numbers, but nevertheless, it is nice to see them top Q in the overalls (hasn't happened since June or July 2009, Jackson). The growth over the past 12 months is well deserved by Lindy and the entire staff. Can't wait to watch part deux of the three-way adult women battle in 2012.

When I saw in the original post that Rock 100.5 tied Joy FM, it literally took me about three minutes to remember that 93.3 changed their moniker to Joy. If WNNX is tying a station whose name I can't even recall, enough is enough. I would absolutely love to hear the thought process behind keeping that format alive.

Shouldn't The Zone have benefited a lot more from the Falcons? (And yes, I saw the ESPN article dubbing Atlanta the worst sports city in America and thrashing Falcon fans in particular...but even still.) The Fan beat them soundly even this period.

Wild spiked a bit. Would be nice if they held in that range and switched with Project, but that's totally my preference at play. Not that Project's struggling, but I still wonder if a more mass-appeal format like CHR has more billing potential than an Active Rock that performs exceptionally well with young men, but likely few other demos. And I know these are the irrelevant holiday months, but those are some ugly numbers for GST...
 
I am not racist or bigot, but would some body explain why CC is using 105.3 for Hispanic audience that is not homogeneous? Arbitron has Hispanics at 8.5 percent. There is regional, Viva and several other types of music I can not name that Hispanics listen too. I can tell the difference (not knowing Spanish) just by listening to 100.1, 105.3, 610 and 1600. Is the Hispanic disposable income that high? CC could attack: WALR, V103 of one of the Radio One stations with 105.3's South West signal.
 
AtlantaLateShow said:
Why is nobody listening to 100.5?
Click to expand...

"Mainstream Rock" is a dead format - The only two markets out of the Top 20 that even have a Mainstream Rock station are Dallas and Phoenix - it only seems to work in small, rural markets where there's no Classic Rock or Active Rock station

I think they should either try News/Talk or Modern AC
 
I just realized WSB's 1.8 drop in 6+. (2.7 if you count November) Is that all due to Christmas? IIRC Herman Cain was making a lot of headlines around then. Would not the conservative talk audience would be excited and not "going Christmas." I know a lot of folks could have be on vacation and not had to have a "traffic fix" to and from work, so does that mean traffic listeners are over 25% of WSB's listeners.
 
secondchoice said:
I am not racist or bigot, but would some body explain why CC is using 105.3 for Hispanic audience that is not homogeneous? Arbitron has Hispanics at 8.5 percent. There is regional, Viva and several other types of music I can not name that Hispanics listen too. I can tell the difference (not knowing Spanish) just by listening to 100.1, 105.3, 610 and 1600. Is the Hispanic disposable income that high? CC could attack: WALR, V103 of one of the Radio One stations with 105.3's South West signal.
Click to expand...

Does Clear Channel consider 105.3 and "Urban" signal? An Urban station on 105.3 and WILD going Pop?
 
gregg75 said:
It looks like WYAY has hit the bottom. They can only go up at this point, but probably not
very much.

I think it's time for a lot of stations to DO SOMETHING (and re-invent), like WALR did. They
would be a solid #2 if Christmas B-98 was in usual mode.
Click to expand...

The best solution for WYAY is to flip to Soft AC that plays 70's music all the way to today's music just like what 94.9 did several years ago. There's a great big void of this Soft AC format in this market and is missing big time. It's similar to going to a steak restaurant and find that they don't have A1 steak sauce. Just pitiful!
 
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