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"B98.5FM - Atlanta's Home for the Holidays for over 50 years"

J

jal

Guest
As expected, WSB-FM/B98.5 went all-Christmas at 6:00 AM this morning.

It seems that they have a better and more diverse playlist than last year. The repetition is terrible right now, but that hopefully will get fixed soon. However, like last year, they are using their regular jingles.

They have also already fixed their automation announcements by replacing all references to "Atlanta's Best Variety of Soft Rock" with "Atlanta's Home for the Holidays for over 50 years" (See below for commentary). Last year, they went 3 weeks with their normal automation announcements essentaily calling their Holiday music "Soft Rock" before fixing them just days before Christmas. It seems like they are more prepared this year.

About the 50 years tag, it is actually the truth! WSB-FM signed on at 104.5 in 1948, went silent in 1952 and signed back on 98.5 around 1955, although B98.5FM didn't come about until the 80's. Although this is their second year doing all-Christmas, they have been on the air that long.

B98.5 may have a decent chance of beating WLTM/94.9 Lite FM, although it will be very tight.
 
Interesting analysis on the playlist. WSB FM's playlist seems to have a differant feel to Lite's with some differant songs being played. I also noticed that Lite had added material to it's Christmas playlist and was digging deeper into classic LP's (Gene Autry, Burl Ives).

As far as the Fish who flipped at Midnight on Thanksgiving morning they are notably differant from last year. They seem to want to compete with both Christian and Soft-AC formats at the same time. They are playing much more Christian oriented material from their core artists this year instead of what WSB and WLTM are playing (without totally ditching the secular) Also interesting was that The Fish began inserting Christmas music into its roatation hours before the flip, mixing them in with the normal playlist. <P ID="signature">______________
In Harmony
From the Bop Shop,
Brian "BD Bopper"</P>
 
B98 has done well, but to say they've been "Atlanta's Home for the Holidays for over 50 years" is not even close to being true. While Peach/Lite didn't start playing Christmas music so early until the past few years, 98.5 didn't even try to compete with Peach in the 70's, 80's and 90's in the holiday music category. Peach used the Home for the Holidays line since at least the 70's, and played a good selection of holiday classics since the 60's. B98 played only a sprinkling of Christmas music until Christmas week, only going wall-to-wall on Christmas eve.
 
Re: "B98.5FM - Atlanta's Home for the Holidays for over 50 years" But J93 Hates Jesus!

I was scanning the dial this weekend and noticed that the Fish, B98.5 and Lite were all X-mas. Missing was J93.3. One can only surmise that programming folks at J93 have spurned their lord and savior.

> As expected, WSB-FM/B98.5 went all-Christmas at 6:00 AM this
> morning.
>
> It seems that they have a better and more diverse playlist
> than last year. The repetition is terrible right now, but
> that hopefully will get fixed soon. However, like last year,
> they are using their regular jingles.
>
> They have also already fixed their automation announcements
> by replacing all references to "Atlanta's Best Variety of
> Soft Rock" with "Atlanta's Home for the Holidays for over 50
> years" (See below for commentary). Last year, they went 3
> weeks with their normal automation announcements essentaily
> calling their Holiday music "Soft Rock" before fixing them
> just days before Christmas. It seems like they are more
> prepared this year.
>
> About the 50 years tag, it is actually the truth! WSB-FM
> signed on at 104.5 in 1948, went silent in 1952 and signed
> back on 98.5 around 1955, although B98.5FM didn't come about
> until the 80's. Although this is their second year doing
> all-Christmas, they have been on the air that long.
>
> B98.5 may have a decent chance of beating WLTM/94.9 Lite FM,
> although it will be very tight.
> <P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
Re: "B98.5FM - Atlanta's Home for the Holidays for over 50 years" But J93 Hates Jesus!

> I was scanning the dial this weekend and noticed that the
> Fish, B98.5 and Lite were all X-mas. Missing was J93.3. One
> can only surmise that programming folks at J93 have spurned
> their lord and savior.
>

Playing songs that praise and glorify the one that we are celebrating on Christmas 365 days a year is spurning Jesus?

I am actually enjoying the normal music mix on 93.3 while dealing with the static and bleed in from 92.9fm. Personally I am glad somebody is playing all the songs in their library.
 
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