Beck: Hillary, gay or just being fashionable?

[Avid Listener]

And I would want that expert to explain whether more people are listening more hours, or more people (total) are listening today, but they listen fewer hours per week and interesting flotsam that a number-grinder like me would find interesting.

I would add yet another question. "How many people are LISTENING to radio, compared to how many have it turned on as background noise?"

 

[Goat Rodeo Cowboy]

I would add yet another question. "How many people are LISTENING to radio, compared to how many have it turned on as background noise?"

In an 'intellectual discussion' that would matter, would be interesting. As we discussed in a similar thread recently, that mattered back when proprietors of little stores ran the check-out or where nearby, and knew when people were purchasing because of the resulting conversations.

Today decisions are made by people miles and miles away looking at data on a computer screen. In today's world of PPM devices feeding into those computer screens, it matters not whether people are actively listening to content or passively looking for background noise, it all counts the same.

If I were heavily invested in broadcasting properties today, I would probably want at least one researcher on staff whose assignment was to quietly look at developing technology for "alternate sources of background noise". If there is a runaway train headed down the track toward the main terminal where all the passengers are, I would want some warning that it was on the way.

(I was in an office recently where one of those 'ocean waves' audio things some people like to use while trying to sleep was in use. Doctor's office. Used to mask the private confidential conversation between the doctor and patient in the next exam room.) Radios need not apply for THAT job!

 

[Avid Listener]

(I was in an office recently where one of those 'ocean waves' audio things some people like to use while trying to sleep was in use. Doctor's office. Used to mask the private confidential conversation between the doctor and patient in the next exam room.) Radios need not apply for THAT job!

That's exactly what I was talking about! I wish I had a dime for every time I was visiting someone's office or in a waiting room with a radio station playing as background music and I'd ask someone if they knew who the artist was for a song that just finished, and they replied, "What song?"