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Radio Ink Buzz Stream
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In its latest "State of the Industry" report, BIA/Kelsey says radio will be fourth in the race for 2014 local advertising dollars. Despite its dramatic fall from grace with consumers, newspapers will still outbill radio, with BIA/Kelsey projecting print will take in 16.1 percent in 2014. Direct mail is number one in the report, with 27.1 percent and TV is third with 14.9 percent.
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